I am a highly skilled, multi-disciplinary designer with six years of experience. I bring valuable insight, strategy, and creativity to my work. My background includes thriving in fast-paced social media marketing agencies and excelling in strategy-driven branding studios. My versatile skillset spans across digital and print design, and I am always eager to take on new challenges and continue learning.
Work history
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Multimedia DesignerWATT.ASIA
Hong KongFull Time
- Supervise and produce brand identity and creative strategy, incl. logo, packaging design,
social media content, print and digital display banners using AI and PS, for local client - ORI. Proactively perform market and competitor research to identify outstanding design concept and format, execute Google Trend research to pick the best keywords, style for the display design. Walk-in customers increased by 15%.
- Lead and serve 5+ clients to create social media materials (artwork, gif, video) with captions, copywriting for customer acquisition, behaviour change. Propose and implement digital project management tool – Toggl, to assign tasks for design team and marketing team, deliverables (milestone, clients’ requirement) and deadlines. Online engagement increased by 30%, new product sales conversion elevated by 20%.
- Act as production assistant to liaise with retail, beauty brand clients, e.g. Estee Lauder, to design, execute digital marketing campaigns incl. Facebook, Instagram. Adopt customer journey map
to spot optimise design elements and copywriting along B2C clients’ lifecycle. Integrate above analysis into visual design production using Adobe Crative Suite under senior creative’s guidance. Online traffic increased by 54%.
Graphic DesignerBureau Bureau
- London, United KingdomFull Time
Involved in all aspects of the studio’s work, including contributing to strategy discussions, working on business development and marketing, onboarding clients, participating in client workshops, developing positioning and messaging for clients, researching and collecting precedents, conceptualising visual identity ideas, presenting ideas through sketches and mockups, expanding and refining them into a complete visual language, making guideline documents, generating final deliverables and production-ready files for brand applications, liaising with printers and third-party vendors.
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Skills
- Adobe Creative Suite
- Photographic Direction
- Photography
- Video
- Colour Grade
- Branding Identity
- Graphic Design
- Visual Communication
- Advertisement Design
Education
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BA (Hons) Graphic DesignCoventry University
- Coventry, United Kingdom
Graduated First Class with Honours.
Awards
Penguin Random House Student Design Award 2018Penguin Random House UK
Highly Commended for Non-Fiction Cover Design
One of the top ten designs for the Non-Fiction Cover Design category.A
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Adobe Certified Associate 2018Adobe Certified Associate
Graphic Design & Illustration Using Adobe Illustrator