About me

I am a multi-disciplinary designer who enjoys establishing brand identities, art directing, photography and editorial. I am enthusiastic, responsible and self-motivated. I am capable of working individually and in a team. I keep up with current design trends and adapt concepts in various forms. I am eager to learn and take on new challenges.

QuestionsProjectsExperienceTeam

Work history

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Multimedia DesignerWATT.ASIA
Nov 2020Hong KongFull Time
- Supervise and produce brand identity and creative strategy, incl. logo, packaging design, social media content, print and digital display banners using AI and PS, for local client - ORI. Proactively perform market and competitor research to identify outstanding design concept and format, execute Google Trend research to pick the best keywords, style for the display design. Walk-in customers increased by 15%. - Lead and serve 5+ clients to create social media materials (artwork, gif, video) with captions, copywriting for customer acquisition, behaviour change. Propose and implement digital project management tool – Toggl, to assign tasks for design team and marketing team, deliverables (milestone, clients’ requirement) and deadlines. Online engagement increased by 30%, new product sales conversion elevated by 20%. - Act as production assistant to liaise with retail, beauty brand clients, e.g. Estee Lauder, to design, execute digital marketing campaigns incl. Facebook, Instagram. Adopt customer journey map to spot optimise design elements and copywriting along B2C clients’ lifecycle. Integrate above analysis into visual design production using Adobe Crative Suite under senior creative’s guidance. Online traffic increased by 54%.
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Junior Graphic DesignerBlackmoon
Sep 2019 - Feb 2020Hong KongFull Time
- Advised F&B clients regarding email marketing production (e.g. digital banner, poster). Self-taught Mailchimp skills, adopted marketing calendar to schedule and roll-out email campaign after request and analysing customer data from client’s CRM system, external research. Performed PS and AI design after receiving client’s approval. Sales conversion increased by 23%. - Consulted a unicorn startup – TRAVVO, a multi-purpose jacket brand, regarding e-commerce platform development – mobile, desktop commerce optimisation/ CRO. Proactively drafted user-flow map, wire frame and conducted A/B testing to identify the optimised graphic, copywriting, and online customer journey after extracting Google Analytic data. Online traffic, sales conversion increased by 30%.

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Skills

• Adobe Creative Suite
• Photographic Direction
• Photography
• Video
• Colour Grade
• Branding Identity
• Graphic Design
• Visual Communication
• Advertisement Design

Education

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BA (Hons) Graphic DesignCoventry University
Sep 2015 - Jul 2018Coventry, United Kingdom
Graduated First Class with Honours.

Awards

Penguin Random House Student Design Award 2018Penguin Random House UK
Highly Commended for Non-Fiction Cover Design One of the top ten designs for the Non-Fiction Cover Design category.
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Adobe Certified Associate 2018Adobe Certified Associate
Graphic Design & Illustration Using Adobe Illustrator