About me

My speciality is helping brands build and nurture successful relationships with their markets through effective communication. My experience combines advertising, branding and broadcast creative across a range of global brands. I give small scale creative the same love as the big stuff, by always seeking to understand an emotional truth about your consumer before I think of ideas and copy. Let’s talk about what you need.

PostsProjectsExperienceTeam

Projects

• A blog I wrote for Film And FurnitureJoin the most stylish of bar crawls as we sample the best whiskey glasses in film
• The Thonet ChairFilm And Furniture is a world where design and decor are the true stars of the film. This is the place you can find out not only the thinking behind the design we see in film, but where to buy original pieces for your own home.

Work history

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Senior CopywriterOYO Vacation Homes
May 2019 - Mar 2020London, United KingdomFull Time
Created lead copy for marketing, promotion and editorial aimed at guests and homeowners, across two different brands · Launched new services and products, including an app for both markets · Introduced and designed a process of transcreation to ensure all copy felt local to people in 14 languages, across 24 countries
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Senior CopywriterOYO Technology & Hospitality
Dec 2018 - May 2019London, United KingdomFull Time
Produced lead copy, video scripts, blogs, marketing promotions, internal decks and UX copy for the fastest growing hotel brand in the world · Consulted on brand tone of voice and personality · Introduced a briefing process that aligned the creative output more to the business & marketing strategy

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Skills

• Copywriting
• Idea Generation
• Advertising
• B2B Editorial
• Brand Communications
• Brand Copywriting
• Website Copywriting
• Brand Tone
• Creative Leadership
• Team Collaboration

Education

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HND Copywriting/AdvertisingWest Thames College
Oct 1990London, United Kingdom
I began working the day after my course finished and never stopped.
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Psychology and Environmental ScienceFarnborough College of Technology
Oct 2010 - Aug 2012Farnborough, United Kingdom
Better late than never.

Awards

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Best Social FilmPromax & BDA Europe
The Crown Netflix The purpose of the campaign was to keep audiences of The Crown engaged while the second series was in production. I wrote and edited this social campaign for Red Bee Creative.
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Best Clip Based Launch PromoPromax & BDA Europe
The promo launched BBC Earth, I creatively directed this for BBC Worldwide.

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