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Fiona Disegni

Insanely Curious French Woman

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategy & Planning - Marketing & Social Media - Branding


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About me

Fashion e-commerce entrepreneur looking for new professional challenges in London.

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  • Marketing
  • Partnership
  • Fashion
  • E-commerce
  • Communication
  • Branding
  • Strategy
  • Advertising
  • Innovation
  • Retail

Work history




Jan 2014
  • London, United Kingdom
  • Full Time
  • Pioneer Fashion Rental Marketplace (Peer-to-Peer and Designers) - Incubated by advertising agency PUBLICIS and raised £50k grant from UKTI (Sirius Programme) - Worked with over 30 people and set up strategic relationships with big companies (Doddle, Easycar, Park Plaza Hotel, Kusmi Tea, Stella Artois, Pernod-Ricard) - Media & Awards: BBC, The Guardian, Grazia, Stylist, ELLE Vogue, Business of Fashion, Decoded Fashion Awards, London Leaders, The New Sparks Lecturer: ESCP Europe (London) – “Startups & Innovation”, London College of Fashion in “Circular Fashion” Startup Mentor: ESSEC Business School “Startup Shaker” coaching the 400 first-year students


Digital Marketing Executive


Jan 2013 - Jul 2013
  • London, United Kingdom
  • Internship
  • Monitored sales and KPIs for the French market and implemented promotional activities to cover local consumer moments and sale objectives Provided weekly performance insights to drive change and maximise site traffic and conversion rates Handled the affiliate programme and built relationships with local influencers to meet KPIs Analyzed on-site customer journeys to maximise site and mobile site functionality


Strategist / Planner


Sep 2011 - Dec 2011
  • Paris, France
  • Internship
  • Developed specific market and product briefs to craft culturally relevant brand ideas and authentic stories. Through brand positioning development, brand architecture strategies, naming and visual processes, I helped deliver value for global clients such as BMW, Eurostar, Philadelphia, Movenpick, Babybel and Rolex.


Media Planner


Jul 2011 - Sep 2011
  • London, United Kingdom
  • Internship
  • Assisted Burberry's global media strategy across all channels (Print, OOH & Digital) Coordinated creative production across all media channels and markets


CRM Executive

Sephora (LVMH)

May 2010 - Jul 2010
  • Milan, Italy
  • Internship
  • Took part in the definition of the annual CRM plan, analyzed campaigns' results according to KPIs and introduced strategic recommendations Project Management : designed and launched a new organisational pilot for Sephora Italy call centre in order to optimize feedbacks transfer and increase customer satisfaction


Marketing Communications

L’Officiel de la Mode Magazine

Sep 2009 - Feb 2010
  • Singapore
  • Internship
  • Handled digital content and community management and introduced social media as a business tool Set up and organized client's events, identified opportunities to expand local distribution



MSc in Marketing Creativity

ESCP Europe

Jan 2012 - Jan 2013
  • London, United Kingdom
  • In the Top 3 French Business schools


Msc Risk and Quality Management + BA in Business Administration

Sciences Po Rennes

Sep 2007 - Jan 2013
  • Rennes, France



Lycée Jules Ferry

Sep 2006 - Jun 2007
  • Paris, France
  • High literary studies


High School Diploma

Lycée Jean-Baptiste Say

Sep 2005 - Jun 2006
  • Paris, France
  • Scientific degree - with distinction