Fiona Disegni
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Fiona Disegni

Insanely Curious French Woman London, United Kingdom
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Fiona Disegni
Available

Fiona Disegni

Insanely Curious French Woman London, United Kingdom
About me
Fashion e-commerce entrepreneur looking for new professional challenges in London.
Projects
  • Rentez-Vous with Sarah Bond
    Rentez-Vous with Sarah BondA short video we did for Rentez-Vous to introduce one of our fashion designers, Sarah Bond, in a funny and unexpected way, in accordance with the bold and innovative DNA of the concept.
Work history
    Entrepreneur
    London, United KingdomFull Time
    Pioneer Fashion Rental Marketplace (Peer-to-Peer and Designers) - Incubated by advertising agency PUBLICIS and raised £50k grant from UKTI (Sirius Programme) - Worked with over 30 people and set up strategic relationships with big companies (Doddle, Easycar, Park Plaza Hotel, Kusmi Tea, Stella Artois, Pernod-Ricard) - Media & Awards: BBC, The Guardian, Grazia, Stylist, ELLE Vogue, Business of Fashion, Decoded Fashion Awards, London Leaders, The New Sparks Lecturer: ESCP Europe (London) – “Startups & Innovation”, London College of Fashion in “Circular Fashion” Startup Mentor: ESSEC Business School “Startup Shaker” coaching the 400 first-year students
    ASOS logo
    ASOS logo
    Digital Marketing ExecutiveASOS
     - London, United KingdomInternship
    Monitored sales and KPIs for the French market and implemented promotional activities to cover local consumer moments and sale objectives Provided weekly performance insights to drive change and maximise site traffic and conversion rates Handled the affiliate programme and built relationships with local influencers to meet KPIs Analyzed on-site customer journeys to maximise site and mobile site functionality
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Skills
  • Marketing
  • Partnership
  • Fashion
  • E-commerce
  • Communication
  • Branding
  • Strategy
  • Advertising
  • Innovation
  • Retail
Education
    MSc in Marketing Creativity
     - London, United Kingdom
    In the Top 3 French Business schools
    Msc Risk and Quality Management + BA in Business Administration
     - Rennes, France
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