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Fashion e-commerce entrepreneur looking for new professional challenges in London.Locked Pro Plan feature
Pioneer Fashion Rental Marketplace (Peer-to-Peer and Designers) - Incubated by advertising agency PUBLICIS and raised £50k grant from UKTI (Sirius Programme) - Worked with over 30 people and set up strategic relationships with big companies (Doddle, Easycar, Park Plaza Hotel, Kusmi Tea, Stella Artois, Pernod-Ricard) - Media & Awards: BBC, The Guardian, Grazia, Stylist, ELLE Vogue, Business of Fashion, Decoded Fashion Awards, London Leaders, The New Sparks Lecturer: ESCP Europe (London) – “Startups & Innovation”, London College of Fashion in “Circular Fashion” Startup Mentor: ESSEC Business School “Startup Shaker” coaching the 400 first-year students
Monitored sales and KPIs for the French market and implemented promotional activities to cover local consumer moments and sale objectives Provided weekly performance insights to drive change and maximise site traffic and conversion rates Handled the affiliate programme and built relationships with local influencers to meet KPIs Analyzed on-site customer journeys to maximise site and mobile site functionality
Developed specific market and product briefs to craft culturally relevant brand ideas and authentic stories. Through brand positioning development, brand architecture strategies, naming and visual processes, I helped deliver value for global clients such as BMW, Eurostar, Philadelphia, Movenpick, Babybel and Rolex.
Assisted Burberry's global media strategy across all channels (Print, OOH & Digital) Coordinated creative production across all media channels and markets
Took part in the definition of the annual CRM plan, analyzed campaigns' results according to KPIs and introduced strategic recommendations Project Management : designed and launched a new organisational pilot for Sephora Italy call centre in order to optimize feedbacks transfer and increase customer satisfaction
Handled digital content and community management and introduced social media as a business tool Set up and organized client's events, identified opportunities to expand local distribution
In the Top 3 French Business schools
High literary studies
Scientific degree - with distinction