Work history
Entrepreneur
London, United KingdomFull Time
Pioneer Fashion Rental Marketplace (Peer-to-Peer and Designers)
- Incubated by advertising agency PUBLICIS and raised £50k grant from UKTI (Sirius Programme)
- Worked with over 30 people and set up strategic relationships with big companies (Doddle, Easycar, Park Plaza Hotel, Kusmi Tea, Stella Artois, Pernod-Ricard)
- Media & Awards: BBC, The Guardian, Grazia, Stylist, ELLE Vogue, Business of Fashion, Decoded Fashion Awards, London Leaders, The New Sparks
Lecturer: ESCP Europe (London) – “Startups & Innovation”, London College of Fashion in “Circular Fashion”
Startup Mentor: ESSEC Business School “Startup Shaker” coaching the 400 first-year students
Digital Marketing ExecutiveASOS
- London, United KingdomInternship
Monitored sales and KPIs for the French market and implemented promotional activities to cover local consumer moments and sale objectives
Provided weekly performance insights to drive change and maximise site traffic and conversion rates
Handled the affiliate programme and built relationships with local influencers to meet KPIs
Analyzed on-site customer journeys to maximise site and mobile site functionality
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Skills
- Marketing
- Partnership
- Fashion
- E-commerce
- Communication
- Branding
- Strategy
- Advertising
- Innovation
- Retail
Education
MSc in Marketing Creativity
- London, United Kingdom
In the Top 3 French Business schools
Msc Risk and Quality Management + BA in Business Administration
- Rennes, France
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