About me
I am a creative professional with a strategic mindset, driven by a passion for the latest trends, beautiful branding, and aesthetics. It is precisely because outstanding branding and the most efficient use of design have become so crucial in today's competitive landscape that I am drawn to the world of branding and web design.
In an era where consumers are inundated with information and choices, exceptional branding and thoughtful design are the keys to standing out from the crowd. They have the power to capture attention, build trust, and create meaningful connections with audiences. Witnessing the impact that well-executed branding and design can have on businesses and their success is what inspires me to be a part of this field.
I am fascinated by the ever-evolving nature of design trends because they hold the potential to shape and redefine the way we communicate and engage with the world. Keeping up with the latest trends allows me to stay at the forefront of design innovation and explore new possibilities for creating visually captivating and impactful experiences. It is this fascination and the belief in the transformative power of design that drive me to constantly seek out the latest trends and push the boundaries of creativity in my work.
Projects
Work history
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Project and Brand ManagerKobza and The Hungry Eyes
- Vienna, Austria
•Developed and set up production plans and timelines for Austria’s biggest and most successful Covid-19 Testing Campaign "Alles Gurgelt" which was televised and shown on OOH screens nationally.
• Became the Brand Manager of the Coffee Brand Bieder&Maier. Project Managed the first opening of a Bieder&Maier Cafe. Launched two new Coffee Blends. Ensured a visual Social Media “Facelift” backed by a Social Media Strategy and Content plan.
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Skills
- Adobe Indesign
- Adobe Photoshop
- Html5
- Css3
- Social Media Management
- Webflow
- Project Management
- Branding Identity
- Advertising Production
- Art Direction
Education
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MA Creative and Collaborative EnterpriseUCL
- London, United Kingdom
Postgraduate course covered Lean Startup, Product Development, Finance and Accounting, Marketing and Analytics.
-Dissertation : A Case Study on the success factors of low sugar start-ups in London
BA Advertising
- London, United Kingdom
Undergraduate course covering subjects such as behavioural psychology, customer profiling, creative strategies -Graduated with First Class Honours
-Worked on Industry Briefs for BBC, BrewDog, Disney, Virgin Holidays
-Dissertation: How did personalised media built the Global Brand of the Trump American Presidency
Awards
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Full Stack Web Developer, ProgrammingLe Wagon
An intensive coding Bootcamp in Mexico City learning HTML, CSS, Bootstrap,
JavaScript ES6, SQL, git, GitHub, Heroku, and Ruby on Rails. Designed, implemented, and shipped
to production a clone of AirBnB and a Rails prototype of https://github.com/wu-alexander/FreshCollect
Skills: Figma (Software) · Git · SQL · Cascading Style Sheets (CSS) · HTML · Heroku · Ruby · GitHub · Bootstrap · JavaScript ES6 · Ruby on Rails