Fiona Hutchison

Fiona Hutchison

UI/UX DesignerLondon, United Kingdom
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Fiona Hutchison

Fiona Hutchison

UI/UX DesignerLondon, United Kingdom
About me
For more than a decade, I have worked for agencies and brands to design digital experiences that create an emotional connection with users. My passion for understanding the way people make decisions using digital products allows me to craft intuitive and engaging interfaces that drive user engagement and conversion. With a passion for creating impactful design solutions, I strive to deliver high-quality work that exceeds expectations and drives business results.
Work history
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    Lead UX DesignerMovement Digital
     - London, United KingdomFull Time
    As the UX Lead at a creative digital agency, I have had the opportunity to work on several global FMCG brands, including Coca-Cola's brand portfolio. My role involves leading the design team to deliver outstanding customer-facing digital experiences that drive engagement and loyalty for millions of users worldwide. In this position, I have collaborated with cross-functional teams to map consumer behaviours and occasions, using collaborative thinking practices to demonstrate insights and principles across projects. My responsibilities include creating user journeys, empathy maps, and customer decision trees to better understand consumer needs and expectations. I have a strong expertise in UX planning, which includes value proposition, modular page layout design, pixel-perfect interfaces, and interactive page elements. I work closely with clients to craft dynamic digital tools that align with their brand's vision, always keeping in mind accessibility, legal compliance and budget. I produce thorough guidelines that are distributed to markets for digital activation, ensuring that every stakeholder is aligned and committed to delivering exceptional digital experiences. My passion for digital design, creativity, and innovation has helped me become a valuable contributor to the brands we work with. I am excited to continue my journey and help create outstanding experiences for millions of users across the globe.
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    Web DesignerLinkNow Media
     - Montreal, CanadaFull Time
    As a web designer at this small business web design agency, my primary responsibility was to design and customize web templates that were responsive and easily adaptable to meet the specific branding requirements of independent businesses across the USA. I managed a portfolio of over 500 client websites and ensured their continuous satisfaction by providing exceptional service and support. In this position, I utilized my skills in PHP, HTML, and CSS to design templates that were visually appealing and easy to navigate. I also managed domain and DNS setups, web-app integrations, logo design, asset management, and SEO services to ensure that our clients' websites were optimized for search engines and drove maximum traffic to their businesses. My approach to web design was based on a personalized model, where I used these templates as a basis to build customized sites that met the specific branding requirements of our clients. Through this model, I was able to set up and manage over 500 sites, providing ongoing support and maintenance to ensure their optimal performance.As a web designer at this small business web design agency, my primary responsibility was to design and customize web templates that were responsive and easily adaptable to meet the specific branding requirements of independent businesses across the USA. I managed a portfolio of over 500 client websites and ensured their continuous satisfaction by providing exceptional service and support. In this position, I utilized my skills in PHP, HTML, and CSS to design templates that were visually appealing and easy to navigate. I also managed domain and DNS setups, web-app integrations, logo design, asset management, and SEO services to ensure that our clients' websites were optimized for search engines and drove maximum traffic to their businesses. My approach to web design was based on a personalized model, where I used these templates as a basis to build customized sites that met the specific branding requirements of our clients. Through this model, I was able to set up and manage over 500 sites, providing ongoing support and maintenance to ensure their optimal performance.
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Skills
  • Websites Mobile
  • Digital Expertise
  • Adobe
  • Agile UX
  • Ad Concept
  • Mobile UX
  • User Interaction
  • User Interface
  • Promotional Activities
  • Digital Design
Education
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    UX DesignHyper Island
     - Stockholm, Sweden
    The Mobile Creative program I took at Hyper Island focused on designing and developing innovative mobile experiences using future technologies. It provided me with the opportunity to work on real briefs from clients, collaborate with a diverse set of talent and industry experts, and grow both professionally and personally through self-leadership and group dynamics. By the end of the program, I gained a wide array of skills and knowledge to prepare me for a career as a user experience designer crafting mobile-first products and service
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    Web DesignHerzing College
     - Montreal, Canada
    The Graphic Design for Web Sites program I took provided an integrated approach to web site design, covering client-side techniques and web site management procedures. Through a mix of theoretical concepts and practical applications, I gained knowledge in Internet and e-business concepts, HTML, CSS, JavaScript, jQuery, PHP and web graphic packages such as PhotoShop, Flash, and Fireworks. I was trained in web design, focusing on the graphical presentation of a site using multimedia tools such as animation and interactivity.
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