I’m a strategist, an analytic, intuitive and visual big-picture thinker with a strong let’s-make-it-happen attitude. Through research, insights, conceptual thinking, creative direction and design I love to bring simple, effective and meaningful solutions to complex problems and identify opportunities for brands on how they can add value to people’s lives. Change and challenging the status quo excite me. I have over twelve years experience in agencies, client-side and start-up environments.
Work history
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Brand and Creative Strategy DirectorPaced Group
London, United KingdomFull Time
Leading the branding and creative department of this incubator. Developing and launching two new digital products and branding three coffee related products. Best Coffee Guide, Coffee Jobs Board, Hario, Curators Coffee, Colonna Coffee.
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Branding and Product StrategistFreelance
- London, United KingdomFreelance
Finding and implementing the right identity for start-ups and small companies. Mostly using research, simplicity, design and user experience principles to communicate better with users. Main projects: Abracademy, Minor Figures
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Skills
- Brand Strategist
- Communication Strategy
- Consumer Behaviour
- Design
- Product Strategy
- Creative Concept
- Analytics Research
- Marketing
- New Business
- UX
Education
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Graphic DesignSyntra Vlaanderen
- Ghent, Belgium
Evening course.
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Postgraduate Master in Marketing ManagementVlerick Business School
- Ghent, Belgium
Magna cum laude
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