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Fiona Mandos


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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategy & Planning - Creative Brand Consultant - Marketing Communications

About me

I’m a strategist, an analytic, intuitive and visual big-picture thinker with a strong let’s-make-it-happen attitude. Through research, insights, conceptual thinking, creative direction and design I love to bring simple, effective and meaningful solutions to complex problems and identify opportunities for brands on how they can add value to people’s lives. Change and challenging the status quo excite me. I have over twelve years experience in agencies, client-side and start-up environments.

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  • Brand Strategist
  • Communication Strategy
  • Consumer Behaviour
  • Design
  • Product Strategy
  • Creative Concept
  • Analytics Research
  • Marketing
  • New Business
  • UX

Work history


Brand and Creative Strategy Director

Paced Group

Oct 2018
  • London, United Kingdom
  • Full Time
  • Leading the branding and creative department of this incubator. Developing and launching two new digital products and branding three coffee related products. Best Coffee Guide, Coffee Jobs Board, Hario, Curators Coffee, Colonna Coffee.


Branding and Product Strategist


Jan 2016 - Oct 2016
  • London, United Kingdom
  • Freelance
  • Finding and implementing the right identity for start-ups and small companies. Mostly using research, simplicity, design and user experience principles to communicate better with users. Main projects: Abracademy, Minor Figures


Brand Manager

Harris and Hoole

Jan 2015 - Aug 2015
  • London, United Kingdom
  • Full Time
  • Complete rebranding of the company and its 46 retail locations. Implementation of marketing campaigns. Facilitation of workshops with leadership team to set the visions and strategy.


Brand and Product Strategy/

Blaze (now Beryl)

Jul 2014 - Jan 2015
  • London, United Kingdom
  • Full Time
  • The life saving green laserlight on all Boris Bikes? I did the branding and consulted the Blaze team in the transformation from a Kickstarter project to a mature business promoting and enabling urban cycling through innovative products.


Senior Creative Strategist


Jan 2014 - Jun 2014
  • London, United Kingdom
  • Full Time
  • Using insights gathered via Sysomos to shape new brands and to make existing communication strategies more customer centred. Generated a new creative platform for Oreo, launched What3Words and Below the Belt


Senior Creative Strategist

iD Agency

Jun 2013 - Nov 2013
  • London, United Kingdom
  • Full Time
  • Conceptualising and designing strategic frameworks for experiences between brands and people that cross traditional boundaries. Nespresso, Philips, Asus, Lipton


Brand and Creative Director


Oct 2012 - May 2013
  • London, United Kingdom
  • Full Time
  • Brand development, creative concept, creative direction, story telling, copywriting, digital and content strategy.


Creative Strategist

Gents Agency

Feb 2012 - Sep 2012
  • Ghent, Belgium
  • Full Time
  • Successfully leading new business projects in the field of branding, city renewal, fashion and food for an innovative award-winning digital agency. Peak Performance, Alpro, Daskalidès, Visit Bruges


Creative Strategist


Jan 2011 - Feb 2012
  • Ghent, Belgium
  • Full Time
  • Successfully conceptualised, created and launched the city discovery app and magazine ‘This is Antwerp’ targeting millennials.


Creative Strategist

Change Designers

Jul 2008 - Dec 2010
  • Brussels, Belgium
  • Full Time
  • Co-creating the 7E framework, which is now part of the communication strategy of the Belgian Government. Inventing and executing information-, experience- and communication tools to change habits in the most effective and sustainable way. Greenpeace, City of Gent, City of Brussels


Brand Communications Manager


Oct 2007 - Jul 2008
  • Ghent, Belgium
  • Full Time
  • Brand development and launch of the campaign Donderdag Veggiedag. I am proud to be a cofounder of this success story with national and international awareness.


Creative Strategist


Aug 2005 - Sep 2007
  • Antwerp, Belgium
  • Full Time
  • Strategy, concept, copywriting, art direction, project management of new business pitches. Colora, Cultuurweb, Oxfam, Flemish Government



Graphic Design

Syntra Vlaanderen

Sep 2006 - Jul 2008
  • Ghent, Belgium
  • Evening course.


Postgraduate Master in Marketing Management

Vlerick Business School

Sep 2004 - Jul 2005
  • Ghent, Belgium
  • Magna cum laude


Master in Communication Sciences

University of Leuven

Sep 2000 - Jul 2004
  • Leuven, Belgium
  • Summa cum laude


Mathematics - Sciences - Latin

Gymnasium of Maaseik

Sep 1994 - Jul 2000
  • Belgium
  • Summa cum laude