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I’m a strategist, an analytic, intuitive and visual big-picture thinker with a strong let’s-make-it-happen attitude. Through research, insights, conceptual thinking, creative direction and design I love to bring simple, effective and meaningful solutions to complex problems and identify opportunities for brands on how they can add value to people’s lives. Change and challenging the status quo excite me. I have over twelve years experience in agencies, client-side and start-up environments.Locked Pro Plan feature
Leading the branding and creative department of this incubator. Developing and launching two new digital products and branding three coffee related products. Best Coffee Guide, Coffee Jobs Board, Hario, Curators Coffee, Colonna Coffee.
Finding and implementing the right identity for start-ups and small companies. Mostly using research, simplicity, design and user experience principles to communicate better with users. Main projects: Abracademy, Minor Figures
Complete rebranding of the company and its 46 retail locations. Implementation of marketing campaigns. Facilitation of workshops with leadership team to set the visions and strategy.
The life saving green laserlight on all Boris Bikes? I did the branding and consulted the Blaze team in the transformation from a Kickstarter project to a mature business promoting and enabling urban cycling through innovative products.
Using insights gathered via Sysomos to shape new brands and to make existing communication strategies more customer centred. Generated a new creative platform for Oreo, launched What3Words and Below the Belt
Conceptualising and designing strategic frameworks for experiences between brands and people that cross traditional boundaries. Nespresso, Philips, Asus, Lipton
Brand development, creative concept, creative direction, story telling, copywriting, digital and content strategy.
Successfully leading new business projects in the field of branding, city renewal, fashion and food for an innovative award-winning digital agency. Peak Performance, Alpro, Daskalidès, Visit Bruges
Successfully conceptualised, created and launched the city discovery app and magazine ‘This is Antwerp’ targeting millennials.
Co-creating the 7E framework, which is now part of the communication strategy of the Belgian Government. Inventing and executing information-, experience- and communication tools to change habits in the most effective and sustainable way. Greenpeace, City of Gent, City of Brussels
Brand development and launch of the campaign Donderdag Veggiedag. I am proud to be a cofounder of this success story with national and international awareness.
Strategy, concept, copywriting, art direction, project management of new business pitches. Colora, Cultuurweb, Oxfam, Flemish Government
Magna cum laude
Summa cum laude
Summa cum laude