About me
Having built knowledge and craft over my career as a Designer, Production Manager and Brand Director, I offer a unique blend of management and creativity to my work methods. Possessing the benefit of a multifaceted background I am looking to work with brands to help them get started or to support teams during key growth, whether it be consulting, product development, design or production. I have a particular keen interest in working with responsible brands who are actively aware of their footprint.
Projects credited in
Work history
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Brand DirectorParka London
- London, United KingdomFull Time
Women’s and Men’s Outerwear Brand.
Co-founding with the owner of the Harvest Group Ltd after identifing an exciting gap in the market for high quality premium outerwear without the excessive price tickets. This opportunity proved invaluable in rounding my skills to become especially versatile. I worked solely at start up creating the first collections and brand identlity to leading the team that we steadily grew. I was heavily involved and hands on in every aspect of the business and this was both very rewarding and challenging.
Active Roles included:
Brand Concept, Strategy, Design Direction and Development, Garment fitting and QC, Production, Yearly Budgets, Look books, Sales, Staff Recruitment & Management, Marketing and E-Commerce.
Achievements:
- Attaining Agents / Customers in Japan, Italy, Spain, Denmark, Ireland, Holland, France, Germany, Russia & USA. Stores Include: Lord & Taylor, Ron Herman, Edited, Aizel, Brown Thomas.
- Attaining 35+ UK Stockists including John Lewis, Hub Store, The Dressing Room, Lowie, Mercantile, Asos, Question Air, Jules B, Psyche.
- Start up to Turnover of £900K in 12 seasons. (two seasons per year AW13-AW18)
- Managing the build and brand look of our E-commerce business delivering worldwide which proved very successful sitting at 30% of the business turnover.
- Instigating collaborations with The Leather Satchel Company, Lost Proprty of London and comissioned UK Made Hand Knitted Accessories.
- Recognised by: Vogue, Elle, Evening Standard, Stylist, Shortlist, Grazia, GQ, Cosmopolitan, Schon, Proper Mag, YOU, Coast, Marie Claire, Selectism, Times Magazine, Stella Magazine, Time Out & Telegraph.
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Production Manager - MenswearHarvest Group Ltd
- London, United KingdomFull Time
UK High Street Supplier Specialising in Outerwear.
Customers include: ASOS, Burton, NEXT, Newlook, Debenhams.
My role included:
Garment Pricing, Workbook Creation, Purchase Order Creations, Critical Path Management, Liaising with Far East Factories, Overseas Travel to Suppliers, Quality Control, Fabric and Trim sourcing, Customer Liaison, Garment Fitting with Client Tech Team, Logistics and Delivery.
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Skills
- Design Development
- Design
- Design Direction
- Production
- Production Management
- Apparel Production
- Apparel Design
- Mens Apparel
- Womens Apparel
- Apparel
- Brand Building
- Brand Consultancy
- Brand Concept
- Lookbooks
- Ecommerce Experience
- Brand Styling
- Technical Specification
- Creative Technical
Education
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Bachelor of Fashion DesignWhanganui University
- Whanganui, New Zealand