QuestionsProjectsExperienceTeam

Projects credited in

• 23

  1-800-LAZY-ECO1-800-LAZY-ECO was a campaign created to launch Monki Cares, the name of Monki's ongoing sustainability work. When it comes to sustainability we found in spite of the fact that people are invested in making a change, that making a change can feel overwhelming. Playing on the idea of 'slacktivism' we wanted to show how by doing less you can actually do more.
• 25

  #nofilterMonki's first underwear campaigan – also a first for me – an unretouched photoshoot for a real, unedited version of beautiful female bodies. Shot with four models for a different approach to Valentine's Day dedicated to self-love.
• 21

  We are MonkiThe editorial platform for high-street fashion brand Monki, founded on three core creative concepts. Monki Cares, the company's sustainable practices; Monki Thinks, the brand's mission to use their platform to address issues affecting their audience; Monki Loves, a place to celebrate the creative talent.

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Work history

Head of Social MediaMonki (H&M)
Dec 2013 - Jun 2018Copenhagen, DenmarkFull Time

Skills

• Marketing
• Copywriting
• Social Media Marketing
• Brand Storytelling
• Brand Tone
• Social Media Management
• Department Leadership
• Creative
• Brand Marketing
• Social Content Strategy