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Fiona Reid

Commercial Manager


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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProduct Manager - Brand Manager - Architect Part 1


  • Visual Merchandising
  • Visual Manager
  • Fashion Retail
  • Retail Design
  • Shop Design
  • Architectural Drawing
  • Architecture Interiors
  • Basic Photoshop
  • Model Making
  • Sketching

Work history


Commercial Manager

River island

Mar 2014
  • London, United Kingdom
  • Full Time
  • Responsible for maximising sales and store performance through effective analysis of commercial reports, and ensuring store Company Visual Merchandising Guidelines are in place. Responsible for leading, motivating and developing the team in order to: • Maximise profit • Increase sales • Connect with our customers • Keep the store merchandised to the highest standard This is achieved by: • Ensuring that the product layout adheres to the company guidelines • Having the ability to identify creative and visual ideas for the store • Conducting daily floor walks including windows,sales floor and stockrooms • Ensuring delivery is prioritised commercially so that new lines and replenishment of biggest selling departments are sent to the sales floor quickly • Ensuring daily checks of Poor Sellers report are made in order to make the right commercial decisions • Working alongside field VM team to ensure windows and mannequins are on brand • Keeping up to date on the latest fashion trends and providing feedback on competitor activity • Managing team to ensure that the highest level of merchandising is maintained in store



Bachelor of Science (BSc), Architecture

University College Cork

Sep 2008 - Oct 2012
  • Cork, Ireland