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fiona totaj

fiona totaj

Fashion DesignerLondon, United Kingdom
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Rea Mokoena
Stevie Crowne
Miguel Gajdos
fiona totaj

fiona totaj

Fashion DesignerLondon, United Kingdom
Professions
  • Fashion Designer
  • Fashion Stylist
  • Creative Director
LevelJunior
Clubs
    Dazed logo
About me
Aspiring fashion designer focused on enhancing confidence and silhouettes through intricate design and personality reflected through sustainably made garments. TOTAJONA BRAND LAUNCH COMING SOON… instagram: @totajonadesign
PostsProjectsExperienceTeam
Projects
  • Ocean Mist set
    Ocean Mist setDesigned by me for upcoming brand "TOTAJONA." Inspired by the waves of the water to create a design full of movement and confidence boosting.
  • Lace Upcyle project
    Lace Upcyle projectSlowing down the pace of fast fashion through upcyling donated garments with the use of intricate secondhand lace. Made for the girls who love fashion but love being sustainable even more.
  • Universal Works collaboration.
    Universal Works collaboration.Year 2 Collaboration with Universal Works to create a full menswear look in response to brief to capture the brands identity but add our personal style to it. Focusing on the working class and British culture to reflect the brand’s values and their consumers.
  • ‘Showgirl Business’
    ‘Showgirl Business’University project focusing on the scandalous and sensual sexuality in the Burlesque arts, expressing femininity whilst breaking away from female stereotypes in the 17-1900s. Created a modular garment with a detachable skirt and arm cuffs. The wearer of the garment can question what way they style it how confident and sexy they feel.
  • Striped Set
    Striped SetCo-ord Set designed and modelled by me. This set is made for those who want to feel confident and alluring and can be worn with many different garments.
  • Custom Funky Bandeau top.
    Custom Funky Bandeau top.Custom design made from using scrap print materials from fabric bins.
Projects credited in
  • Glimmer Moments
    Glimmer MomentsCreatively-leading & producing an editorial shoot celebrating life's small moments that fill our world with light, warmth, and vibrant colour. These are the fleeting 'tingle' moments that spark hope and a gentle glow of joy. The concept centres around light, with a focus on bold, expressive colour, particularly in makeup, which embraces pearlescent and deep, rich tones. The aesthetic is visually striking, featuring intense contrasts and sharp lighting, highlighting the glimmers in our lives. ​
Work history
    U
    U
    Fashion DesignerUniversal Works
     - London, United KingdomFreelance
    Collaboration with Universal Works to create a full menswear look that reflects the brand’s identity and values whilst also experimenting with intertwining my creative vision to the brief.
    University of Nottingham Fashion Society logo
    University of Nottingham Fashion Society logo
    Fashion StylistUniversity of Nottingham Fashion Society
     - Nottingham, United KingdomFreelance
Skills
  • Creative Conceptualisation
  • Garment Design
  • Garment Construction
  • Problem Solving
  • Brand Collaboration
  • Fashion Design
Education
    N
    N
    (BA) HonsNottingham Trent Univeristy
    Nottingham, United Kingdom
    Currently about to go into my third year of Fashion Designs at Undergraduate level at Nottingham Trent. Learning and exploring the fundamentals of fashion design such as pattern cutting, concept development, brand building, photoshop and illustrator experience.