About me

Aspiring fashion designer focused on enhancing confidence and silhouettes through intricate design and personality reflected through sustainably made garments. TOTAJONA BRAND LAUNCH COMING SOON… instagram: @totajonadesign

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• Tips on starting a fashion brand?

Projects

• 5

  Ocean Mist setDesigned by me for upcoming brand "TOTAJONA." Inspired by the waves of the water to create a design full of movement and confidence boosting.
• 7

  Lace Upcyle projectSlowing down the pace of fast fashion through upcyling donated garments with the use of intricate secondhand lace. Made for the girls who love fashion but love being sustainable even more.
• 1

  Universal Works collaboration.Year 2 Collaboration with Universal Works to create a full menswear look in response to brief to capture the brands identity but add our personal style to it. Focusing on the working class and British culture to reflect the brand’s values and their consumers.
• ‘Showgirl Business’University project focusing on the scandalous and sensual sexuality in the Burlesque arts, expressing femininity whilst breaking away from female stereotypes in the 17-1900s. Created a modular garment with a detachable skirt and arm cuffs. The wearer of the garment can question what way they style it how confident and sexy they feel.
• Striped SetCo-ord Set designed and modelled by me. This set is made for those who want to feel confident and alluring and can be worn with many different garments.
• Custom Funky Bandeau top.Custom design made from using scrap print materials from fabric bins.

Projects credited in

• 7

  Glimmer MomentsCreatively-leading & producing an editorial shoot celebrating life's small moments that fill our world with light, warmth, and vibrant colour. These are the fleeting 'tingle' moments that spark hope and a gentle glow of joy. The concept centres around light, with a focus on bold, expressive colour, particularly in makeup, which embraces pearlescent and deep, rich tones. The aesthetic is visually striking, featuring intense contrasts and sharp lighting, highlighting the glimmers in our lives. ​

Work history

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Fashion DesignerUniversal Works
Sep 2024 - Feb 2034London, United KingdomFreelance
Collaboration with Universal Works to create a full menswear look that reflects the brand’s identity and values whilst also experimenting with intertwining my creative vision to the brief.
Fashion StylistUniversity of Nottingham Fashion Society
Mar 2024 - May 2024Nottingham, United KingdomFreelance

Skills

• Creative Conceptualisation
• Garment Design
• Garment Construction
• Problem Solving
• Brand Collaboration
• Fashion Design

Education

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(BA) HonsNottingham Trent Univeristy
Aug 2022Nottingham, United Kingdom
Currently about to go into my third year of Fashion Designs at Undergraduate level at Nottingham Trent. Learning and exploring the fundamentals of fashion design such as pattern cutting, concept development, brand building, photoshop and illustrator experience.