About me

BOARDROOM SWAGGER, STREET-SMART NOUS. I’ve traveled the world twice one gig at a time, and am now based between London & Bristol. My most valued skill is joining the strategic and creative dots, to create big multimedia campaigns built on intuitive insights and data. Another skill I take pride in is listening. So often underrated and yet in my experience with clients and teams, when time and budgets are tight, it’s still the most efficient resource.

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Work history

Creative Director & StrategistHavas Group US
Jul 2020 - Jul 2020Ho Chi Minh City, VietnamFreelance
Social campaign lead, whilst creating integrated playbooks for FMCG clients across platforms and chanels.
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Creative DirectorCHI & Partners
Feb 2014 - Jul 2017Ho Chi Minh City, VietnamFull Time
End to end agency lead for clients across APAC, such as AIA & Nestle. From strategic planning to mining insights from data and then creating content campaigns across social and traditional channels. My nose for so good story and strategic influence with clients, led me to breaking through categories like insurance, with a national Real Life News Series for AIA. The 360 campaign launched on social and became so popular it was picked up by regional APAC news channels.

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Skills

• Copywriting Editorial
• Copywriting Skills
• Advertising Copy
• Advanced Copywriting
• B2C Copywriting
• Brand Copywriting
• Copy Concepts
• Copy Crafting
• Strategy Consulting
• Ad Strategy
• Agency Strategy
• Communication Strategy
• Communications Strategy
• Creative Strategy
• Digital Strategy
• Experience Strategy
• Facebook Strategy
• Strategy Development
• Strategy
• Client Presentation
• Presentations
• Client Managing
• Campagin Management
• Brand Management
• Management
• Brand Activation
• Brand Communication
• Brand Campaigns
• Brand Content
• Brand Creative Strategy
• Brand Concept
• Branded Documentary
• Branded Content
• Content Copywriting
• Content Creatiion
• Content Curation
• Content Generation
• Content Creator
• Integrated Advertising
• Integrated Marketing
• Integrated Campaign
• Concept Creating
• Concept Boards
• Concepting Ideas
• Conceptual
• Conceptual Copywriting
• Insights
• Consumer Insights
• Cultural Insight
• Data Insights
• Research Insight
• User Insight
• Actionable Insights
• Youtube Content
• Youtube Advertising
• Campaign Activation
• Experiential Activations
• Sponsorship Activation
• Consumer Activation
• Social Activation
• Empathic Listener
• Empathy
• Retail Advertising
• Retail Marketing
• Retail Branding
• TV Commercials
• TV Advertising
• Childrens TV
• Film TV
• TV Production
• TV Campaigns
• TV Broadcast
• PR Strategy
• PR Campaigns
• Press Advertising
• Press Copywriting
• Press Campaigns
• Public Relations
• Pubic Speaking
• Public Communications
• Digital Publishing
• Creative Publishing
• 360 Campaigns
• 360 Experience
• 360 Branding
• 360 Video
• International Marketing
• International Relations
• FMCG Branding
• FMCG
• Sports Marketing
• Financial Services
• Banking
• Beverage
• Social Campaign
• Social Communications
• Social Amplification
• Social Advertising
• Social Marketing
• Social Media Advertising
• Social Media Marketing
• Social Media Management
• Social Content Strategy
• Football
• Cooking
• Influencer Management
• Influencer Engagement
• Influencer Marketing
• Music Advertising
• Music Marketing
• Mobile Games

Education

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CommunicationsSheffield Hallam University
Sep 1998 - Sep 2000Sheffield, United Kingdom

Awards

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Bronze AwardDubai Lynx
D&AD Young LionsD&AD