Projects credited in
- Pepsi - For those who know what they wantCONTEXT: In 2019, Pepsi launched a global communication platform, For the love of it, to celebrate those who live life by their own rules and mute all self-doubt to follow their passions. To localize the platform, the brand launched limited edition cans with messages related to the local target’s passions, sourced from national-level research. CHALLENGE: Bring local relevance and depth to the messages on the cans, by tapping into a cultural insight and creating a manifesto of the Romanian free-s
- Funky Citizens - VoteNotTradeAUDIENCE: We addressed the new type of “social activist”: active on social media, educated and informed about the main social and political topics, but less involved in tangible actions as volunteering or taking part in a protest (especially during cold weather season or weekends with their associated temptations). STARTING POINT: RE-ADDRESS THE TOPIC OF ELECTORAL EXCHANGE The pervert effect of knowledge is the fact that one tends to overlook the basic level of reality. The recent history showed
- Pepsi - Retro Studio - Full Summer CampaignHow to bring people together again in the summer of 2020? You move the fun online and invite the most important names in Romanian music. You give rhythm to the party with the songs we all danced to the past few summers. You also launch a collection of retro-cool clothes and start the longest Romanian brand challenge on Tik Tok. This summer's Pepsi campaign has shown that advertising can find new resources even in limited conditions. Creativity feeds on openness to experimentation. A summer-long