I like to think at my profile as that of a person who can walk thanks to a pair of legs: one leg is my passion for and understanding of the creative side of projects, the other one is my attention to the organization's and business objectives. The dream is to make these legs lead my professional career through creative industries.
PLEASE NOTE that I've done much more than what you can read here. I can share my entire CV and reference letters.
Work history
Marketing Communications InternSky
Milan, ItalyInternship
Support project management in the activities:
- Development of local marketing communications projects based on ATL campaigns or specific programs by Sky (e.g. X Factor Italia, MasterChef It)
- Evaluate the proposals coming from communications agencies after briefing them
- Management of budget per activity
- Monitor the campaigns (objectives pursued generally are: increase awareness, leads generations, increase ITB and VFM)
- Create project-specific reports
- Backoffice for contests management
Brand Marketing Intern
- Copenhagen, DenmarkInternship
Brand Development of "Content", a B2B service that provides brands with a custom content library. More specifically, before and during the launch of the product I took care of the following: industry research (competitors, market potential), Go to market strategy, Positioning, Brand Strategy, help the Marketing and Communications Team with daily activities including content production, social media management, web marketing. Plus, I shared some ideas for the Sales Strategy.
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Skills
- Acquisition Marketing
- Brand Communications
- Interpersonal Sensitivity
- Multicultural Sensitivity
- English
- Art Management
- Persuasive
- Art Marketing
- Consumer Behaviour
- Brand Creative Strategy
Education
Master of Science in Brand and Communications Management
- Copenhagen, Denmark
Brand and Communications Management is a two-year programme.
- Understanding the consumer
Through an understanding of social, psychological and neurological theories, I have learnt how consumers’ think and how their subconscious mindset and emotions affect their decisions in everyday life. Gaining deep insights into the underlying drivers of consumers’ preferences and decisions I am able to translate insight into communication and marketing efforts which better engage and interact with the desired audience for a product, service or company.
- Perspectives in strategic brand management
By combining consumer insights with knowledge of multiple theoretical perspectives on branding, I am able to choose the strategic approach to management of a brand which most effectively, meaningfully and uniquely will position it in the increasingly complex and competitive marketplace. Through hands-on experience with real branding cases as well as simulation games allowing to see the long term impact of strategic decisions on a virtual company, I understood when, why, and how practitioners use these different branding perspectives to achieve increased brand performance.
- Link to financial performance
In the program, I've learnt to align marketing metrics and financial performance and understand the chain of effects of marketing investments leading to financial performance. By working with tools and frameworks essential for modern marketers to monitor and manage value – founded in the strategic imperatives of brand management practices, I studied how to capture and determine marketing accounting and brand performance and understand how to link marketing activities to the company’s bottom-line.
Exchange Program
- Kingston, ON, Canada
During the semester abroad I studied with people from countless nationalities and improved my English up to a professional level, which I even strengthened during my two years experience in Denmark. In the Canadian university I followed Harvard case-based courses such as International Business Strategy, Marketing and Strategies for Social Enterprises and NGOs.
It was a lifetime experience that helped me grow both personally and from an academic point of view.
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