About me
Social media professional specialising in strategy and management with experience in B2B and B2C social-first content creation, copywriting, and end-to-end cross-platform campaign execution.
Creating detailed social media strategy and management plans that connect brand goals to short, medium, and long-term digital content and diving into the psychology of social media marketing in order to carve out an intentional approach on each platform.
Projects
Work history
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Social Media Manager & strategistIbeyi
London, United KingdomFreelance
• social first content creation catered to platforms
• develop & deliver strategies & content that see an increase in engagement, brand awareness & conversion rates.
• focus on short-form video content for TikTok & reels
• Video editing, copywriting, scheduling & publication
• track platform updates, news, trends, formats, sounds
• social watching & tracking competitor content
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Social Media ManagerAvison Young
London, United KingdomFull Time
• Wrote & implemented the corporate UK social media strategy from scratch
• Campaign strategy & rollout
• Creating & pitching event campaigns and executing to budgets
• Analytics reports to determine strategy, platform retention, expansion, audience & content
• Analytics to determine KPIs, ROIs & business leads
• Working with external PR agencies to manage sector social channels, content publication & media coverage
• Working with internal national & global design teams to create & develop visual assets
• Assisting the events team with ideas, planning & implementation
• Researching & securing event partners, hosts & sponsors
• Live event reporting, posting & creation of video content
• Content creation, work socials, events, meetings, ‘fit outs’
• Internal/bespoke social media training
• Copywriting for all social media platforms
• Working with senior leadership & ‘social champions’ to increase brand and personal development
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Skills
- Marketing
- Social Media Marketing
- Artist Management
- Styling
- Project Management
- Copywriting
- Event Coordination
- PR
- Fashion Buying
- Online Branding