About me

Social media professional specialising in strategy and management with experience in B2B and B2C social-first content creation, copywriting, and end-to-end cross-platform campaign execution. Creating detailed social media strategy and management plans that connect brand goals to short, medium, and long-term digital content and diving into the psychology of social media marketing in order to carve out an intentional approach on each platform.

QuestionsProjectsExperienceTeam

Projects

• 1

  Ibeyi Spell31 Album Tour
• Pride 2022
• Property Marketing

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Work history

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Social Media Manager & strategistIbeyi
Feb 2023London, United KingdomFreelance
• social first content creation catered to platforms • develop & deliver strategies & content that see an increase in engagement, brand awareness & conversion rates. • focus on short-form video content for TikTok & reels • Video editing, copywriting, scheduling & publication • track platform updates, news, trends, formats, sounds • social watching & tracking competitor content
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Social Media ManagerAvison Young
Feb 2022London, United KingdomFull Time
• Wrote & implemented the corporate UK social media strategy from scratch • Campaign strategy & rollout • Creating & pitching event campaigns and executing to budgets • Analytics reports to determine strategy, platform retention, expansion, audience & content • Analytics to determine KPIs, ROIs & business leads • Working with external PR agencies to manage sector social channels, content publication & media coverage • Working with internal national & global design teams to create & develop visual assets • Assisting the events team with ideas, planning & implementation • Researching & securing event partners, hosts & sponsors • Live event reporting, posting & creation of video content • Content creation, work socials, events, meetings, ‘fit outs’ • Internal/bespoke social media training • Copywriting for all social media platforms • Working with senior leadership & ‘social champions’ to increase brand and personal development

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Skills

• Marketing
• Social Media Marketing
• Artist Management
• Styling
• Project Management
• Copywriting
• Event Coordination
• PR
• Fashion Buying
• Online Branding

Education

History of Art BAUniversity of Leeds
Sep 2013 - Jun 2016Leeds, United Kingdom