Florence Allen
Available

Florence Allen

Digital communications officerLondon, United Kingdom
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Florence Allen
Available

Florence Allen

Digital communications officerLondon, United Kingdom
About me
Social media professional specialising in strategy and management with experience in B2B and B2C social-first content creation, copywriting, and end-to-end cross-platform campaign execution. Creating detailed social media strategy and management plans that connect brand goals to short, medium, and long-term digital content and diving into the psychology of social media marketing in order to carve out an intentional approach on each platform.
Projects
  • Ibeyi Spell31 Album Tour
    Ibeyi Spell31 Album Tour
  • Pride 2022
    Pride 2022
  • Property Marketing
    Property Marketing
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Work history
    I
    I
    Social Media Manager & strategistIbeyi
    London, United KingdomFreelance
    • social first content creation catered to platforms • develop & deliver strategies & content that see an increase in engagement, brand awareness & conversion rates. • focus on short-form video content for TikTok & reels • Video editing, copywriting, scheduling & publication • track platform updates, news, trends, formats, sounds • social watching & tracking competitor content
    A
    A
    Social Media ManagerAvison Young
    London, United KingdomFull Time
    • Wrote & implemented the corporate UK social media strategy from scratch • Campaign strategy & rollout • Creating & pitching event campaigns and executing to budgets • Analytics reports to determine strategy, platform retention, expansion, audience & content • Analytics to determine KPIs, ROIs & business leads • Working with external PR agencies to manage sector social channels, content publication & media coverage • Working with internal national & global design teams to create & develop visual assets • Assisting the events team with ideas, planning & implementation • Researching & securing event partners, hosts & sponsors • Live event reporting, posting & creation of video content • Content creation, work socials, events, meetings, ‘fit outs’ • Internal/bespoke social media training • Copywriting for all social media platforms • Working with senior leadership & ‘social champions’ to increase brand and personal development
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Skills
  • Marketing
  • Social Media Marketing
  • Artist Management
  • Styling
  • Project Management
  • Copywriting
  • Event Coordination
  • PR
  • Fashion Buying
  • Online Branding
Education
    University of Leeds logo
    University of Leeds logo
    History of Art BAUniversity of Leeds
     - Leeds, United Kingdom