About me

I help people changing the world for the better to tell stories that build community, teach empathy and inspire action. I’m a graduate of the DMA Future Writers Labs, a proud member of the Write Like a Grrrl community for women and non-binary writers, and have strong opinions on vermouth (good), read receipts (bad) and Christine Baranski (perfection). Writing: The Stack World | Marie Claire | Culture Whisper | iNews| Culture Trip | Londnr | Bechdel Test Fest Zine | Longlisted for a Hiive Columnist Award (now ScreenSkills) Past Clients: TEDxLondon | The Stack World | Augmentive | The Conduit | Conduit Capital | Crowdcube | Coutts | True Grace | Johnson & Johnson Foundation | Bloomberg Businessweek | Ralph Lauren | The Female Lead | Disney | Financial Times |

QuestionsProjectsExperienceTeam

Projects

• 2

  Stories that can change the worldThe Conduit is a members’ club for people working to change the world. Joining them just as the project launched, I developed a comprehensive content strategy focused on building community, sharing solutions and turning inspiration into action.
• Sharing Stories of Empowered WomenI worked with educational charity The Female Lead to develop their tone of voice and editorial strategy, including website redesign, social media strategy, interviews with female leaders across industries and media and brand partnerships, including co-hosted the European premiere of Disney's A Wrinkle in Time.
• 1

  Rebranding data scienceHow do you take the ideas of some of the UK's best data scientists and translate them for the layman, while retaining their power? I worked on the brand identity, tone of voice and content strategy for data science consultancy Starcount, empowering the company’s employees as brand storytellers through a new editorial hub.

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Work history

Editorial & Content LeadThe Conduit
Oct 2018London, United KingdomFull Time
The Conduit is a home for a diverse community of people passionate about social change. Bringing together social entrepreneurs, investors, creatives, business leaders, policy-makers and civil society, The Conduit acts as a catalytic platform for individuals tackling some of the most pressing challenges facing us today.
CopywriterTEDxLondon
Jan 2018London, United KingdomFreelance
I joined TEDxLondon's senior team as a writer and editor, helping to engage and nurture the brand's core audience both during and outside of TEDx events. I work on everything from thought leadership newsletters to behind the scenes interviews with speakers.

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Skills

• Copy
• Creative
• Brand Creative Strategy
• Content Strategy
• Blog Content
• Content Editor
• Copywriting Editorial
• Ghostwriting
• Fluent Spanish
• Digital Communications

Education

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GraduateDMA Future Writers' Labs
Mar 2017 - May 2017London, United Kingdom
Future Writers' Labs is the DMA's signature course for the next generation of British copywriters.
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BA English & SpanishUniversity of Oxford
Oct 2010 - Jun 2014Oxford, United Kingdom
I read English and Spanish at the University of Oxford, with a year abroad teaching English in Madrid.

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