Florence Robson

Creative Editor/Copywriter

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

I'm a writer, editor and professional storyteller, specialising in content and brand strategy, editorial, digital marketing and copywriting. I specialise in working with social impact and values-led organisations, particularly start-ups or companies looking for a brand overhaul. As a freelance writer, my words have appeared in Marie Claire, Suitcase Magazine, iNews and Culture Trip. I'm also a founding member of the steering committee for Salomé Lit, a literary magazine for women writers, and copy edit children's literary anthologies for First Story. Likes include: the sudden hush in the theatre when the lights go down; the snappy dialogue in screwball comedies; coming up with the perfect synonym without having to google it. Dislikes include: loud snacks in the cinema; casual misogyny; caving in and googling it.

Locked Pro Plan feature

Skills

  • Copy
  • Creative
  • Brand Creative Strategy
  • Content Strategy
  • Blog Content
  • Content Editor
  • Copywriting Editorial
  • Ghostwriting
  • Fluent Spanish
  • Digital Communications

Companies I’ve worked with

  • T

    The Conduit

    • T

      TEDxLondon

      • T

        The Female Lead

        • S

          Starcount

          Work history

          Currently

          Senior Content Writer

          The Conduit

          Oct 2018
          • London, United Kingdom
          • Full Time
          • The Conduit is a home for a diverse community of people passionate about social change. Bringing together social entrepreneurs, investors, creatives, business leaders, policy-makers and civil society, The Conduit acts as a catalytic platform for individuals tackling some of the most pressing challenges facing us today.

          Currently

          Copywriter

          TEDxLondon

          Jan 2018
          • London, United Kingdom
          • Freelance
          • I recently joined TEDxLondon's senior team as a copywriter, helping to uphold and develop the TEDx tone across digital channels. A significant part of my role is designing, writing and launching a fortnightly thought leadership newsletter to engage and nurture the brand's core audience outside of TEDx events.

          Currently

          Creative Editor

          Starcount

          Oct 2015
          • London, United Kingdom
          • Full Time
          • Starcount is a data science company, helping clients including Marks & Spencer to put their customers at the heart of the business. I am Starcount's storyteller, translating 1s and 0s into insights into the lives of real people. Heading up the content team, I develop and implement content strategy across digital and print channels, craft thought leadership pieces on behalf of Starcount's senior team and write scripts for corporate video. I'm currently overseeing a brand redesign, including the creation of a new website, working in partnership with various agencies. I joined Starcount as Marketing Executive, before becoming the Content & Social Manager and then Creative Editor.

          2018

          Oct 2017 - Sep 2018
          • London, United Kingdom
          • Freelance
          • The Female Lead is a non-profit organisation dedicated to making women's stories more visible and providing alternative role models to those ever-present in popular culture. I oversee The Female Lead's editorial strategy across digital and print, working with brand and media partners including The Sunday Times Style, Refinery 29 and Disney to shape visual and literary stories that inspire the next generation.

          2015

          Jul 2014 - Aug 2015
          • London, United Kingdom
          • Full Time
          • Global Graduates (previously known as Third Year Abroad), is a digital platform for students and graduates who are learning languages and studying and working abroad. As Editor, I increased engagement across social channels by 20%, wrote extensively for the education press, handled partnerships with the British Council and EU Commission and managed the development and implementation of a new Q&A platform, that was later integrated into the site.

          Education

          2017

          Mar 2017 - May 2017
          • London, United Kingdom
          • Future Writers' Labs is the DMA's signature course for the next generation of British copywriters.

          2014

          BA English & Spanish

          University of Oxford

          Oct 2010 - Jun 2014
          • Oxford, United Kingdom
          • I read English and Spanish at the University of Oxford, with a year abroad teaching English in Madrid. I wrote two dissertations during my final year: 'Female Adolescence in Children's Literature' and 'Post-Franco Women's Writing'.

          2010

          3 A* Grades at A Level (English Literature, Spanish, Theatre Studies)

          Bedales School

          Sep 2003 - Jul 2010
          • United Kingdom