Florence Wales Bonner
Available

Florence Wales Bonner

Copywriter, brand consultant, journalistLondon, United Kingdom
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Pip Jamieson
Hannah Sargeant
Alan Firmin
Florence Wales Bonner
Available

Florence Wales Bonner

Copywriter, brand consultant, journalistLondon, United Kingdom
About me
Creative agency director (banquet.studio). Copywriter and storytelling consultant for lifestyle and fashion brands. Journalist (fashion, lifestyle, travel, luxury).
Projects
  • Brand storytelling for Condé Nast International
    Brand storytelling for Condé Nast International
  • Brand storytelling for Vogue International
    Brand storytelling for Vogue International
  • Brand storytelling for Daphine
    Brand storytelling for DaphineCrafting the brand story and tagline for this emerging jewellery brand.
  • Editorial consultancy for Wales Bonner
    Editorial consultancy for Wales Bonner
  • Commercial content for Browns
    Commercial content for Browns
  • Copywriting for MADE.COM
    Copywriting for MADE.COM
Work history
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    Copywriter and Brand ConsultantVarious
    London, United KingdomFreelance
    I am committed to helping fashion, lifestyle and luxury brands to communicate better. Whether it's advising on branding, creative direction and tone of voice, launching entire websites from scratch or writing evocative product descriptions and advertorials, I thrive on dreaming up new ways to present content. Over the past seven years I've worked with or written for brands including Browns, Topman, Wales Bonner, MADE.COM, Westfield, British Airways, Virgin Money and Microsoft.
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    Fashion and Lifestyle JournalistVarious
    London, United KingdomFull Time
    I have over eight years' experience as an online and print journalist and editor. As well as covering fashion, lifestyle and travel for Time Out (London and international editions) I've written for publications including Evening Standard, Guardian, Delayed Gratification, The Last Magazine, Polyester and A Hedonist’s Guide to…
Skills
  • Copywriting
  • Branding
  • Branded Content
  • Fashion Journalism
  • Editing
  • Creative Writing
Education
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    English Literature (BA)University of Cambridge
     - United Kingdom
Awards
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    John Northam Arts PrizeUniversity of Cambridge