About me

Creative agency director (banquet.studio). Copywriter and storytelling consultant for lifestyle and fashion brands. Journalist (fashion, lifestyle, travel, luxury).

PostsProjectsExperienceTeam

Projects

• 8

  Brand storytelling for Condé Nast International
• 4

  Brand storytelling for Vogue International
• 1

  Brand storytelling for DaphineCrafting the brand story and tagline for this emerging jewellery brand.
• 5

  Editorial consultancy for Wales Bonner
• Commercial content for Browns
• Copywriting for MADE.COM

Work history

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Copywriter and Brand ConsultantVarious
May 2011London, United KingdomFreelance
I am committed to helping fashion, lifestyle and luxury brands to communicate better. Whether it's advising on branding, creative direction and tone of voice, launching entire websites from scratch or writing evocative product descriptions and advertorials, I thrive on dreaming up new ways to present content. Over the past seven years I've worked with or written for brands including Browns, Topman, Wales Bonner, MADE.COM, Westfield, British Airways, Virgin Money and Microsoft.
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Fashion and Lifestyle JournalistVarious
Oct 2009London, United KingdomFull Time
I have over eight years' experience as an online and print journalist and editor. As well as covering fashion, lifestyle and travel for Time Out (London and international editions) I've written for publications including Evening Standard, Guardian, Delayed Gratification, The Last Magazine, Polyester and A Hedonist’s Guide to…

Skills

• Copywriting
• Branding
• Branded Content
• Fashion Journalism
• Editing
• Creative Writing

Education

English Literature (BA)University of Cambridge
Sep 2006 - Jun 2009United Kingdom

Awards

John Northam Arts PrizeUniversity of Cambridge