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Florencia Baldini
Available

Florencia Baldini

Lead Freelance DesignerItaly
+ Info

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Miriam Cabrera
Pip Jamieson
Ehimetalor 'Metty' Unuabona
Florencia Baldini
Available

Florencia Baldini

Lead Freelance DesignerItaly
Professions
  • Graphic Designer
LevelSenior
AvailabilityFreelance, Full-time
About me
Florencia Baldini is an independent designer, with +10 years of experience, and a background in digital and brand design. Previously, she served as head of design at Studio Blanco, a renowned and award-winning agency based in Italy.
QuestionsProjectsExperienceTeam
Projects
  • IRIS Fragances, Brand & Packaging Design
    IRIS Fragances, Brand & Packaging DesignIRIS® Fragrance offers a range of perfumes aligned with each chakra, they approached us to create a comprehensive rebranding. Our goal was to elevate the perception of the brand and create a more luxurious feeling that aligned with the high-quality fragrances they offer. The challenge was to create a unique and memorable brand identity that stood out in a crowded marketplace while staying true to the brand's mission.
  • Intelligent Change, E-commerce Website Design
    Intelligent Change, E-commerce Website DesignI had the opportunity to work on a redesign of Intelligent Change e-commerce website. The goal of the project was to create a visually appealing and intuitive website that would improve the customer experience and increase sales. To achieve this goal, I developed a Design System with a new color scheme, typography, and layout that reflected the brand's minimalistic and clean aesthetic. I also created wireframes and prototypes based on user research and feedback, and optimized the website for de
  • Pape Restaurant – Branding
    Pape Restaurant – Branding
Work history
    F
    F
    Freelance Lead DesignerFBaldini Design
    ItalyFreelance
    Currently, I serve as a Freelance Lead Designer, specializing in partnering with fashion and lifestyle brands. My journey in design has allowed me to collaborate with an eclectic mix of clients spanning the fashion and design spectrum. Some of the standout names I've had the pleasure to work with include Lemaire, Aeron, Massimo Alba, Sergio Rossi, Max&Co, Hermes, Church's, FormaFantasma, Nichetto Studio, Cristina Celestino, and La Manufacture.
    S
    S
    Head of DesignStudio Blanco
     - ItalyFull Time
    In 2016, she joined Studio Blanco as a Senior Designer, swiftly advancing to the position of Head of Design, a role she held until mid-2022. During her time there, she had the privilege of contributing to a diverse range of projects from branding and print, to digital. Her responsibilities included overseeing and guiding the design team to ensure the delivery of exceptional design solutions.
Skills
  • Design Leadership
  • Brand Design
  • Web Design
Education
    U
    U
    Degree on Graphic DesignUniversidad de Buenos Aires
     - Buenos Aires, Argentina