Florencia Dzodan

Creative Director

  • LocationLondon, United Kingdom

About me


I am a self-motivated and all-around Senior Designer, with great experience developing creative concepts for a wide range of fields, and a strong background in art direction. The ability to work in projects from initial concepts to final delivery, allowed me to produce striking visual designs all along my career, to be used in fashion, beauty, food & drinks, among other industries. As a committed team player, I find very rewarding to work with other designers, photographers, copywriters, account executives, web developers and marketing specialist to get the best results. Considering myself a very optimistic person, I always find the best way to solve any situation and cover the client needs. Every project is a challenge and a good opportunity to learn and keep developing my skills as a professional and as a person.



  • Fashion
  • Packaging
  • Advertising
  • Print Design
  • Typography
  • Advertising Design
  • Brand Design
  • Brand Identity
  • Design
  • Logo Design
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Word

Work history


Creative Director

King Out-of-home

Feb 2016 - Aug 2016
  • Responsible for all creative operations for the company, including printed work production. Directing the activities to maintain the company’s standards of creative excellence, timeliness and profitability. Corporate Branding & identity development and management. Working with CEO and account managers directly.


Graphic Designer

King Out-of-home

May 2015 - Jan 2016
  • Design adjustments on presentations sent to clients. Photoshop works retouching images, photo montage and mock-ups. Reporting and working with account managers directly.


Senior Graphic Designer Shop Assistant

Lurem UK

Aug 2014 - May 2015
  • Graphic developments as requested: Seasonal flyers and graphics for sales advertisement. Website layout, design, and development. Social media promotion on Facebook, Google Plus, Instagram, and Twitter. B2C concept development. Direct contact with the brand manager and designer in Tokio. Retail assistant duties: daily reports, stock management, customer services.


Senior Graphic Designer Creative Artworker

Bay Media

Jul 2014 - Nov 2014
  • Art worker / Designer temporary replacement. Art worker on the following formats: lamppost banners for street advertisement, street posters, indoor advertising. Formating artwork sent by clients to be printed, according to company specifications. Banner concepts developed for some clients. Image retouching, photo montage. Reporting to operations director and working along with account managers.


Co-founder & Creative Director Fashion Designer

Helénica Buenos Aires Argentina

Aug 2012 - Aug 2014
  • Responsible for all creative operations for the company. Brand & Identity development. General art direction for the brand. Social media management on Facebook, Instagram, etc. Collection developments as Fashion Designer and decisions for the final products. Direct contact with clients and retail managers (B2C segment). http://helenicaweb.wix.com/helenicaweb


Senior Graphic Designer

Dezeta Studio Buenos Aires Argentina

Nov 2006 - Jul 2014
  • Brand & identity developments as a freelance designer. Web layouts. Advertisement concepts and artwork. Packaging developments. Sales brochure layouts. Fabric print artwork developments for different printing systems. BTL and ATL communication. Meeting with clients to talk about their needs and goals. Brief developments through data research. Designs and products developed for the following clients: Syngenta Argentina, Múltiplo, Kiero, Sweet Honey, La Hermanada, Jade Talles.


Senior Graphic Designer Fashion Designer

Mwart Buenos Aires Argentina

Jul 2007 - Jun 2012
  • Logo design and packaging developments for special and limited edition products/collections. Sales brochures. Retouching images for final catalogue and posters print. Fabric print artwork developments. Artwork for silkscreen printing and dye-sublimation. Interpreting client's business needs and developing concepts and collections to suit their purpose. Working jointly with other graphic & fashion designers. Designs and products developed for the following clients: Darling, Karina Rabolini, Kiero, Noralé, Menta, Annais, Lychi, Rolón Textil, Shine Heaven, Poema.


Prepress Control Designer

Tecnigraf Packaging Buenos Aires Argentina

Sep 2007 - Mar 2008
  • Packaging matrix developments. Artwork, design, colour and attributes control and adjustments on files sent by clients before the plate making. Direct contact with clients and the commercial manager of the company.


Middle Weight Graphic Designer

Pool Creaciones Publicitarias Madrid Spain

Dec 2005 - Nov 2006
  • Creative department for Spanish Agency in Buenos Aires. Creative department for Spanish Agency in Buenos Aires. Brand & Identity developments. Editorial design. Packaging developments or limited edition products. Sales brochures layouts. Advertising campaigns from the concept to the artwork production. Direct marketing campaigns. BTL and ATL communication for Spanish companies in Spain. Working through briefs with account managers. Daily report to account director. Concepts and designs for the following clients: Nivea, Lancome, KFC, Pizza Hut, Mc Donalds, Diageo.


Junior Graphic Designer

Trip Publicidad Buenos Aires Argentina

Sep 2003 - Oct 2005
  • Brand & Identity developments. Editorial design. Packaging developments for special products. Sales brochures layout. Seasonal flyers. Adaptation of graphic layouts for different uses on printed materials. Daily report to the art director. Concepts and designs for the following clients: Novartis, Scienza Argentina, Marin’s Cono Sur.



Introduction to Fashion Design

In White School

May 2013 - Jun 2013


    Photography Level 1

    Molinari Pixel Photography

    Mar 2011 - Apr 2011
    • Initial course in photography


    Textile Screen Printing

    University of Buenos Aires

    Sep 2008 - Dec 2008


      Fashion Design

      University of Buenos Aires

      Mar 2007 - Dec 2007
      • 1st year of Fashion Design Career


      Graphic Design

      University of Buenos Aires

      Mar 2000 - Apr 2005
      • Graphic Designer career