About me

I’m Florencia Lorea, a Graphic & Motion Designer from Argentina, currently based in Berlin. With over 15 years of experience in the design field, I've been fortunate to work with both small and large companies on a wide range of projects, including broadcast packages, promos, brand films, social media posts, and gif animations. Specialising in 2D animation, broadcast design, branding, marketing, and typography animation, I've had the privilege of working with esteemed brands like Fox Latin American Channels, The Walt Disney Company, and National Geographic, among others.

PostsProjectsExperienceTeam

• Hello there! After changing and editing it a million times, I finally published my showreel and I would be very grateful for any feedback.

Projects

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  ShowreelA collection of my favourite work from over the years.
• Covered by CLARKCovered, the digital lifestyle magazine by CLARK, offers captivating interviews with celebrities, creative thinkers, influencers, and more. Each interview is enriched with accompanying pictures and videos, providing a comprehensive multimedia experience. I had the opportunity to create a dedicated video toolkit that included dynamic openers, closers, and visually appealing lower thirds to enhance the overall presentation.
• Tyntec StickersTyntec is a global mobile messaging and cloud communications provider. The company enables brands to verify, authenticate and engage mobile consumers through contact validation, user authentication and conversational commerce The task was to create a collection of engaging animated stickers, intended for utilization within their internal chat tool and as visually appealing design elements for their social media content. It was a rewarding experience that provided an opportunity for me to delve
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  Lo que haces cuenta. Logo & Styleguide"Lo que haces cuenta" is a campaign launched by National Geographic Latin America that emphasizes everyone's responsibility to make a difference and protect the planet. It was a great privilege for me to design the campaign's logo and style guide.
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  CLARK TVCClark is an insurance platform providing transparent, cheap and comprehensive insurance coverage. By combining technology and insurance expertise, Clark offers users simple, fair and customer-centric insurance advice. Within the scope of the Komm mal CLARK campaign, I had the opportunity to develop a TV commercial (TVC) that skillfully blended brand elements with promotional aspects to showcase the features of the CLARK app.
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  SumpUp Online PaymentsSumUp is a financial technology company that enables businesses to accept card payments at the Point-of-Sale or on the go. I was commissioned by SumUp to create an internal video to explain the features of Online Payments and showcase the work of the Online Payments team. The goal of the video was to showcase the work of the Online Payments team in a simple and compelling way, using the company's new brand.

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Work history

Senior Motion Graphics DesignerClark German GmbH
Jan 2021 - Sep 2022Berlin, GermanyFull Time
Branding & Identity · Motion Graphics · Animation · Graphics · Graphic Design · Art Direction · motion graphics · Typography · Branding · Illustrator · Motion Design
Senior Motion Graphics DesignerThe Walt Disney Company
Mar 2019 - Dec 2020Buenos Aires, ArgentinaFull Time
Broadcast animation · Branding & Identity · Motion Graphics · Animation · Broadcast · Graphics · Graphic Design · Art Direction · motion graphics · Typography · Branding · Illustrator · Motion Design

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Skills

• Motion Design
• 2D Animation
• Graphic Design
• Motion Graphics
• Art Direction
• Typography