Floriana Nicastro

Digital Project Manager & Strategic Planner

  • LocationParis, France

About me


I’m born in a generation that is raised using digital tools. Young children are presented with ipads from the age of 2, and school children now spend their days researching on the internet. I am fascinated by this web revolution, and relish the challenge of effectively communicating through this medium. Through working with tech companies such as Shoes of Prey, and digital agencies like Mazarine I have quickly learnt and implemented best practices for the development of digital productions. ??I have a passion for social media and building strong strategy solutions to drive engaging brand interactions. I believe that great things happen when you get people together and social media provides the perfect forum in which to do this. In my work as a digital strategy and producer I have developed both in-house marketing strategy as well as external agency campaigns that have achieved both high levels of engagement and increased sales. I love doing new professional acquaintances. Reach out if you want to talk about technology or digital communication.



  • Social Media Strategy
  • Digital Project Management
  • Digital Communications Strategy
  • Web Analytics
  • Digital Media Planning

Work history


Digital Assistant Project Manager

Mazarine [france

Jan 2013 - Jul 2013
  • Working for the leader of French digital agencies dedicated to luxury (www.mazarine.com) , I was managing customer’s relationship and internal creative/technical team for production management. Strategy planning, recommendations and call for bids were at the heart of my cross-disciplinary work. - Creation of a fully responsive ecommerce site, for the world’s largest luxury shoe store. - Designed and contributed to the strategy and UX design proposal for the world number 1 all inclusive holiday leader. This project was awarded the contract. - Event website creation launching a special sunwear collection, for specialist of luxury swimwear - Social media audit and benchmarking in leather goods sector for a famous italian firm call for bids


Marketing & Communication Officer

Shoes of Prey [australia

May 2012 - Nov 2012
  • Shoes of Prey is the leading online shoe retailer allowing customers to design their own shoes (www.shoesofprey.com). I was contracted to manage the communication to the French market, from strategic planning to the 360° operational implementation on and off-line. - Management of French social media accounts (Facebook, Twitter, Instagram, Pinterest). During my time Facebook fans showed a 4.5x increase with overall fan page activity increasing by 320%. - The number of visitors on the French Shoes of Prey website directed from social media increased by 169% - Management of Google Adwords campaign dedicated to French Market. - Management of French TV, blog, press relationships. Creation and implementation of partnerships with French companies



Master of Internet Strategy

Grenoble Business School [france

Aug 2010 - Jan 2014


    Specialization in Economics Accounting

    Sorbonne University, Paris [france

    Aug 2008 - Aug 2010