About me
I’m born in a generation that is raised using digital tools. Young children are presented with ipads from the age of 2, and school children now spend their days researching on the internet. I am fascinated by this web revolution, and relish the challenge of effectively communicating through this medium.
Through working with tech companies such as Shoes of Prey, and digital agencies like Mazarine I have quickly learnt and implemented best practices for the development of digital productions.
??I have a passion for social media and building strong strategy solutions to drive engaging brand interactions. I believe that great things happen when you get people together and social media provides the perfect forum in which to do this.
In my work as a digital strategy and producer I have developed both in-house marketing strategy as well as external agency campaigns that have achieved both high levels of engagement and increased sales.
I love doing new professional acquaintances. Reach out if you want to talk about technology or digital communication.
Work history
Digital Assistant Project Manager
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Working for the leader of French digital agencies dedicated to luxury (www.mazarine.com) , I was managing customer’s relationship and internal creative/technical team for production management. Strategy planning, recommendations and call for bids were at the heart of my cross-disciplinary work.
- Creation of a fully responsive ecommerce site, for the world’s largest luxury shoe store.
- Designed and contributed to the strategy and UX design proposal for the world number 1 all
inclusive holiday leader. This project was awarded the contract.
- Event website creation launching a special sunwear collection, for specialist of luxury swimwear
- Social media audit and benchmarking in leather goods sector for a famous italian firm call for bids
Marketing & Communication Officer
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Shoes of Prey is the leading online shoe retailer allowing customers to design their own shoes (www.shoesofprey.com). I was contracted to manage the communication to the French market, from strategic planning to the 360° operational implementation on and off-line.
- Management of French social media accounts (Facebook, Twitter, Instagram, Pinterest). During my time Facebook fans showed a 4.5x increase with overall fan page activity increasing by 320%.
- The number of visitors on the French Shoes of Prey website directed from social media increased by 169%
- Management of Google Adwords campaign dedicated to French Market.
- Management of French TV, blog, press relationships. Creation and implementation of partnerships with French companies
Skills
- Social Media Strategy
- Digital Project Management
- Digital Communications Strategy
- Web Analytics
- Digital Media Planning
Education
Master of Internet Strategy
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Specialization in Economics Accounting
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