About me

Mine is a career of passion, method and practice. Influenced by art history, hand drawing and painting my way to design is a curious balance of imagination and pragmatism.

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Projects

• Carpentry brand identityBranding of custom cabinets carpentry in Long Island NY.
• NovellaCoat hanger inspired by Florence architecture, made by local artisans.
• Cassina Showroom BrusselsDesign&Project Management // Interior design, furniture setting, decorative lighting, styling, installation
• Cassina branded space @Casteelken - Rumbeke (Belgium)Design&Project Management // Interior design, furniture setting, decorative lighting, styling, installation
• Cassina Showroom Downtown Dubai @PoltronaFrauGroupMEDesign&Project Management // Interior design, furniture setting, decorative lighting, styling, installation
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  Cassina Showroom Jumeirah Dubai @PoltronaFrauGroupMEDesign&Project Management // Strategic design research for Middle East furnishing market, interior architectural renovation, furniture and finishes selection, home accessories, technical/decorative lighting, styling, greenery, interior layout.

Projects credited in

• Rialto Fiori 33Branding, style & interiors
• Essence design set for Mist Saudi ArabiaThe project for Mist Saudi Arabia challenged our senses to design a new experience with scents. We studied a special artwork, calligraphy, diffuser and design set that drive customers into a romantic sensory experience.
• Space AtmosphereTo imagine the infinite “space” is like… daydreaming. Our atmosphere is dedicated to the concept of space, of distance. From above you can feel the limit of the world and here, from the ground, you can admire the infinito of the starry sky.⁣ ⁣
• Sunset AtmosphereSet design with watercolor artwork and high-end furniture.
• River AtmosphereSet design with watercolor artwork and high-end furniture.
• La vie, ma vie en rose.This set is dedicated to “optimistic life”, “rose-colored life”, “La vie en rose”. Women's life, most of all, is a struggle pursuing their inner balance and bring harmony into body, mind and spirit. ⁣

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Work history

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Product - Interior - Graphic designerFloriana Pastore design
Dec 2011Milan, ItalyFreelance
SERVICES: . Product design . Interior design . Graphic design . Strategic design . Creative & Art direction METHODOLOGY: . Cultural and lifestyle analysis . Bespoke design . Art-style DELIVERY: . Research . Moodboard . Sketches . 2d/3d models and rendering . Graphic presentations . Project development . Production/installation management . Relations with third parts
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Global Showroom Interior Designer / Project Managercassina
Nov 2010 - Dec 2017Milan, ItalyFreelance
Interior designer for worldwide Cassina's showrooms, exhibitions and special events; management from concept to installation. . Understand clients' needs and the needs of the people using the building to develop design concepts and establish final briefs. . Consider materials and costs according to set budgets and negotiate project fees. . Conduct feasibility studies for projects. Research and gather information and photographs relating to the project . Produce sample and mood boards to present to clients . Functional partition of the space . Source products, e.g. fittings, furniture, lighting, finishes, decoration and dressing, and provide samples for clients . Prepare detailed working drawings, designs, plans, 3D, models and schemes. Survey buildings . Work in team with other designers . International multidisciplinary team management . Supervise work at the design stage and on-site . Suppliers management  . Timing management . Installation . Post-installation care

Skills

• Industrial Design
• Rhinoceros
• Interior Design
• Photoshop
• Interior Styling
• Visual Merchandising
• Retail Design
• Autocad
• Illustrator
• Commercial Interior Design

Education

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MA Industrial DesignPolitecnico di Milano
Mar 2008 - Oct 2010Florence, Italy
"The professionals graduating from the Master Degree integrate product design with expertise in the fields of management and strategy, and have been trained to supervise the design activity, design research and artistic coordination". "Students graduating from the Master Degree in Industrial Design must be capable of conceiving, elaborating and representing complex systems of products and services, and must prove capable of strategic vision and of seeing the products and services as part of a larger social and economic context". "Industrial Design Master Degree principally focuses on an in-depth study of the problems of product design: from skills in engineering and an understanding of the technological aspects and the planning, to the definition of the project in strategic and administrative terms"
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BA Industrial DesignUniversità degli Studi di Firenze
Oct 2003 - Jul 2007Florence, Italy
Industrial design Bachelor's Degree