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Hi, my name is Florine, I am a lead designer + art director based in London, working with luxury global brands within beauty and fashion sectors. I currently am the digital design lead at Agent Provocateur. Inspired by arts & design in general, I am also an illustrator and have an interest for jewellery design, photography and History of Art. Clients include: Agent Provocateur, Karl Lagerfeld, Rodial, L’Artisan Parfumeur, Jimmy Choo, Matchesfashion.com, Diane Von Furstenberg, ESPA and more.Locked Pro Plan feature
Digital design lead of all Agent Provocateur content across mainline and L’Agent. Website redesign according to brand evolution. Digital direction of major brand launches. Art direction of photoshoots for online. Management and mentoring of digital design team
Design lead & art direction. Worked closely with the Brand Manager & the CEO, deciding of new Brand Guidelines, brand identity and look & feel of Rodial. Responsibilities included (but were not limited to): • Direction of projects from a design/art direction point of view from concepts to final product • Creation of new Brand Guidelines and full new design direction for the brand • Art direction and concept of all photoshoots for new products marketing and visual campaigns • Design management and direction of the new Rodial responsive site • Concept & visual design direction of the Rodial consultation tables, retails space and pop-ups in point of sales such as Harrods, Harvey Nichols, Selfridges etc. DIGITAL DESIGN • Design of a new responsive website for Rodial: concept, wireframes and new look, responsive (desktop, tablet, mobile) • Work in collaboration with the e-commerce team and development agency to produce UI and UX at highest standards • Design of new email templates for devices • Work alongside retailers to ensure the brand is represented at its highest standard within the POS / external websites & e-commerce partners brand pages, homepages and all online assets PRINT DESIGN: • Design concept of all print advertising (then produced by junior designers) • Design of all brochures, concept design of all print work (then replicated by in house designers) LINE MANAGEMENT: • Line management of a small design team
Reporting to the Art director, I have worked alongside the team to produce visual designs that communicate seasonal concepts and brand identity, including the design and production of emails, homepages, designer landing pages, promotional materials and special projects, and with time had the opportunity to lead key projects: DESIGN: • Concept, design and creation of the online version of the Trend Reports. Liaising with fashion, pictures and web teams, direction of the project from design to Quality Assurance (Tech) • Design of the Menswear and Womenswear Press Packs (bi-annual) • Design of the DVF Times, a printed newspaper-like magazine for Diane Von Furstenberg, for the launch of the 50 years of the Wrap Dress book, Journey Of A Dress. • Creation of engaging templates and designs for the editorial content of the online magazine “The Style Report” on the website. • Design assets for the site and social media channels (Designer landing pages, homepages, social media assets for Facebook or Instagram), for the online lookbooks… • Design of assets for the mobile site / design of mobile templates • Review and QA of the web and mobile content alongside the tech team. ART DIRECTION • Concept, production and art direction of beauty / still life photoshoots in collaboration with the in-house photography studio PRINT DESIGN • Design of layouts for the print magazine of the company (bi-annual): - Design of templates on Indesign - Work alongside Editorial, Studio and Buying teams - Liaise with the retouching studio and sign off retouched images, make them print-ready - Review and approval of the proofs / Chromalins
Degree in Graphic design