Florine Christophe

Art Director

London, United Kingdom
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Side Hustles

About me

Senior creative art direction expert, working for luxury brands within beauty, niche fragrance & fashion sectors. With a love for design and typography, art, architecture and culture, I also am an illustrator and am interested in photography. Clients include: Carven, Agent Provocateur, Karl Lagerfeld, Rodial, L’Artisan Parfumeur, Jimmy Choo, Matchesfashion.com, Diane Von Furstenberg and more.

Locked Pro Plan feature


  • Art Direction
  • Illustration
  • Digital Design
  • Graphic Design
  • Creative Direction
  • Typography
  • Design
  • Layout
  • Branding
  • Creative Arts

Companies I’ve worked with

  • F


    • Agent Provocateur

      Agent Provocateur

      • Fashion and Textiles


      • Retail
    • Hudson Wright Easton

      Hudson Wright Easton

      • Marketing & PR

    Work history


    Art Director & designer


    Sep 2019
    • Paris, France
    • Freelance
    • Freelance missions on a wide variety of projects. Clients include Jimmy Choo, L’Artisan Parfumeur, Parfums Pauline Rochas, Karl Lagerfeld, Espa, Ghost London, Tropic Skincare, Hawes & Curtis and more. Missions: • Brand Identity • UX / UI design • Art Direction of photoshoots • Creative production coordination (budgets, bookings etc) • Logo design • Print design (brochures, editorial, leaflets, branded stationery) • Packaging design (beauty packaging, branded bags & boxes, etc) • Illustration


    Group Digital Art Director

    Groupe Bogart

    Apr 2018 - Oct 2019
    • Paris, France
    • Full Time
    • Digital and Art direction - group level. Brands: Carven, Ted Lapidus, April Beauty, Méthode Jeanne Piaubert. Art direction / Photography for social media channels Product and range launches - digital Brand identity / Brand guidelines Packaging concepts and design Emailings, digital assets and design of prestige brands landing pages (Dior, Chanel, YSL, Lancôme), and collab pages for the retail site


    Digital Design Lead

    Agent Provocateur

    Sep 2016 - Oct 2017
    • London, United Kingdom
    • Full Time
    • Digital design lead of all Agent Provocateur content across mainline and L’Agent. Website redesign according to brand evolution. Digital direction of major brand launches. Art direction of photoshoots for online. Management and mentoring of digital design team


    Senior Graphic Designer

    The Rodial Group

    Nov 2014 - Aug 2016
    • London, United Kingdom
    • Full Time
    • Design lead & art direction. Worked closely with the Brand Manager & the CEO, deciding of new Brand Guidelines, brand identity and look & feel of Rodial. Responsibilities included (but were not limited to): • Direction of projects from a design/art direction point of view from concepts to final product • Creation of new Brand Guidelines and full new design direction for the brand • Art direction and concept of all photoshoots for new products marketing and visual campaigns • Design management and direction of the new Rodial responsive site • Concept & visual design direction of the Rodial consultation tables, retails space and pop-ups in point of sales such as Harrods, Harvey Nichols, Selfridges etc. DIGITAL DESIGN • Design of a new responsive website for Rodial: concept, wireframes and new look, responsive (desktop, tablet, mobile) • Work in collaboration with the e-commerce team and development agency to produce UI and UX at highest standards • Design of new email templates for devices • Work alongside retailers to ensure the brand is represented at its highest standard within the POS / external websites & e-commerce partners brand pages, homepages and all online assets PRINT DESIGN: • Design concept of all print advertising (then produced by junior designers) • Design of all brochures, concept design of all print work (then replicated by in house designers) LINE MANAGEMENT: • Line management of a small design team


    Mid-weight Graphic Designer


    May 2013 - Nov 2014
    • London, United Kingdom
    • Full Time
    • Reporting to the Art director, I have worked alongside the team to produce visual designs that communicate seasonal concepts and brand identity, including the design and production of emails, homepages, designer landing pages, promotional materials and special projects, and with time had the opportunity to lead key projects: DESIGN: • Concept, design and creation of the online version of the Trend Reports. Liaising with fashion, pictures and web teams, direction of the project from design to Quality Assurance (Tech) • Design of the Menswear and Womenswear Press Packs (bi-annual) • Design of the DVF Times, a printed newspaper-like magazine for Diane Von Furstenberg, for the launch of the 50 years of the Wrap Dress book, Journey Of A Dress. • Creation of engaging templates and designs for the editorial content of the online magazine “The Style Report” on the website. • Design assets for the site and social media channels (Designer landing pages, homepages, social media assets for Facebook or Instagram), for the online lookbooks… • Design of assets for the mobile site / design of mobile templates • Review and QA of the web and mobile content alongside the tech team. ART DIRECTION • Concept, production and art direction of beauty / still life photoshoots in collaboration with the in-house photography studio PRINT DESIGN • Design of layouts for the print magazine of the company (bi-annual): - Design of templates on Indesign - Work alongside Editorial, Studio and Buying teams - Liaise with the retouching studio and sign off retouched images, make them print-ready - Review and approval of the proofs / Chromalins


    Junior Designer

    Jimmy Choo

    Jan 2012 - May 2012
    • London, United Kingdom
    • Freelance
    • • Created concepts and designed campaigns for new collections • Designed e-mails and newsletters • Designed online campaigns and assets for social media channels • Created images for the website - such as homepages, landing pages, focus sections and produced content for editorial pages. • Online visual merchandising of the products. • Assisted the senior designer on a wide variety of design tasks


    Design Assistant

    Jimmy Choo

    Sep 2011 - Oct 2011
    • London, United Kingdom
    • Internship
    • • Created images for the website - such as homepages, landing pages, focus sections and produced content for editorial pages. • Assisted and gave design point of view to online visual merchandising of the products. • Assisted global online team with ad hoc tasks.



    Jan 2016
    • London, United Kingdom


    (hons) Graphic Design


    Sep 2008 - Sep 2011
    • Paris, France
    • Degree in Graphic design


    Sep 2005 - Sep 2008
    • Limoges, France