Floris van Driel

Floris van Driel

Senior graphic designer & art directorAmsterdam, Netherlands
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Floris van Driel

Floris van Driel

Senior graphic designer & art directorAmsterdam, Netherlands
About me
I’m a designer, art director and strategist who is concerned about the world and the lack of positive stories we have. I create loveable design with a strong personality and unique positioning. I work for and with forward thinking people to contribute to a world that is less bleak.
Projects
  • Break – Graphic Design Arnhem Finals 2014
    Break – Graphic Design Arnhem Finals 2014Identity for the graduation show for Graphic & Interaction design at ArtEZ Institute for the Arts in Arnhem in 2014. The identity formed after a sketch used the word 'break' to signify a pause in the publication. This morphed into a bespoke typeface and multiple rhythmic explorations of the word based on simple rules to explore different notions around its etymology.
  • Foam Magazine #42 – Talent
    Foam Magazine #42 – TalentThis magazine celebrates young photographers. Each portfolio is featured on a paper-type that best suits the work, and each portfolio is paired with an essay about the work. It's printed in 1 of 4 pantone colours. The magazine is the first time OR Type's font Lemmen is used in a beta version.
Projects credited in
  • me myself & i: Zimon
    me myself & i: ZimonWe are not one thing. We are complex creatures. Weird, yep. But wonderful. Multifaceted. Experimental. Empowered beings. Constantly evolving. The ones with the stories. Or not. Eyewear for every side of you. Zimon is a writer, filmmaker, former legendary nightclub owner, poet, musician and one of life’s true eccentrics. Lately, the multitalented Zimon has been promoting his fantastic poetry collection To Die With Horses Wouldn’t Be So Bad, and also directed a documentary on Elton John.
  • Seeing in Colour: Ace & Tate x gal-dem
    Seeing in Colour: Ace & Tate x gal-demFor AW18, we’ve collaborated with London-based award-winning magazine gal-dem – a young media powerhouse that’s comprised solely of women and non-binary people of colour. Our project, Seeing In Colour, engages with four creative personalities and learns about some of the assumptions they’ve had to face as a result of their skin colour. Together, we hope to broaden perspectives and continue our celebration of diversity in all its forms. Photography: Kez Coo Videography: NXSH Words: gal-dem
  • Headspace x WeTransfer
    Headspace x WeTransferA clear mind helps you focus on your big ideas, but it’s great for down time too. As part of an ongoing partnership between Headspace and WeTransfer Pro, I worked on a series of assets that ran over the holiday period, reminding people to switch off and be kind to their mind.
  • me myself & i: Lena
    me myself & i: LenaWe are not one thing. We are complex creatures. Weird, yep. But wonderful. Multifaceted. Experimental. Empowered beings. Constantly evolving. The ones with the stories. Or not. Eyewear for every side of you. DJ, radio host, and producer - Lena’s talents stretch far and her style is bold. Her music unearths a darker and more mysterious side of the electronic spectrum. Hailing from Cologne and a regular at one of Germany’s most respected clubs ‘Salon des Amateurs’ in Düsseldorf, Lena turns clu
  • me myself & i
    me myself & iWe are not one thing. We are complex creatures. Weird, yep. But wonderful. Multifaceted. Experimental. Empowered beings. Constantly evolving. The ones with the stories. Or not. Eyewear for every side of you. We think that there should be eyewear to express every side of you. Here you can get acquainted with six individuals from our me myself & i campaign, learn about their identities, hear their stories, and see the frames that they’re most comfortable in.
  • me myself & i: Juno
    me myself & i: JunoWe are not one thing. We are complex creatures. Weird, yep. But wonderful. Multifaceted. Experimental. Empowered beings. Constantly evolving. The ones with the stories. Or not. Eyewear for every side of you. Make-up artist and performer, Juno, who resides in Amsterdam, is the definition of someone comfortable in any skin. She also creates stunning drawings of imaginary women.
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Work history
    M
    M
    Visual designerMultitude Amsterdam
    Amsterdam, NetherlandsPart Time
    WeTransfer logo
    WeTransfer logo
    Visual designerWeTransfer
     - Amsterdam, NetherlandsFull Time
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Skills
  • Digital Design
  • Creative Direction
  • Web Design
  • Advertising
  • Indesign
  • Typography
  • Editoral Design
  • UI Design
  • Art Criticism
  • Art Direction
Education
    S
    S
    M.F.A Masters Fine Art Sandberg Institute
     - Amsterdam, Netherlands
    A
    A
    BFA Graphic DesignArtEZ Institute of the Arts
     - Arnhem, Netherlands