I am a designer and lecturer with over 15 years industry experience and specific expertise in branding, editorial and art direction. I spent 7 years in consultancy roles with global brands such as Huawei, and Samsung. I co-founded Hondo Studio alongside María Vioque Nguyen.
I have collaborated with leading agencies and brands such as Koto Studio, Design Studio, Astrid Stavro Studio, Quim Marin Studio, Arillatype, CoType, Clap Studio, Beattie and Dane, Adobe, Lightricks, Coca Cola and Inditex. I art-directed Anima magazine in close collaboration with Dejan Sudjic.
I created the visual identities for companies such as Bede, Iwoca, Izal, Renovai, Rehlat, Li3ib,
Al Jraiwy, Chance, Anima Magazine, Araxa, Heiter Magazine, among others.
I was awarded LAUS ADG-FAD - Bronze, Barcelona, Spain; D&AD Awards - Shortlisted, London, UK; European Design Awards - Gold, Luxemburg; BPIF Awards - Shortlisted, Oxford, UK and AIGA, 50 Books 50 Covers, New York, EEUU.
Projects
- iwoca rebrandWe rebranded iwoca in collaboration with Quim Marin Studio. iwoca was created to help small businesses open doors to new opportunities. They want this to be the first thing their customers see, so we created new branding based around this concept. For the visual language, we deconstructed shapes from the negative spaces of the logo characters. The visuals reflect how accessible and personal the process of getting a business loan is with iwoca. To expand on the personal element, iwoca were inf
- CALÉCALÉ is a small production of a ‘pitarra’ style wine from Coria, province of Cáceres, in the region of Extremadura, Spain Calé is produced using traditional winemaking methods which includes fermentation in clay pots dating back to the Roman Empire. The design concept incorporates each colour of the Extremenian flag (green, white and black). The production of the artisanal wine using traditional techniques extends through to the packaging with the use of green wax as a seal and a manual brass stamp. Each seal is manually created and therefore unique. The number 17 on the top references the year of production. CALÉ is silk screen printed on the bottle in a bespoke condensed typeface, FM CALÉ.
Work history
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Co-Founder and Creative DirectorHONDO
London, United KingdomFull Time
HONDO is a dynamic design practice that specialises in crafting purposeful and impactful design experiences alongside like-minded clients across the globe. From initial concept to final execution, we work in a range of areas including branding, editorial, typography, and product design. With a holistic approach to each project, we strive to unlock its full potential. At Hondo, collaboration is key—we work closely with our clients to bring their vision to life, aligning with our shared values and aiming to make a positive impact.
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Lead Graphic DesignerHuawei
- London, United KingdomFreelance
Packaging, GUI/UX design, branding, project management
and research. Reporting directly to HQ in China.
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Skills
- Digital Typography
- Typography
- Graphic Deisgn
- Visual Design
- Packaging Design
- Art Direction
- Creative Direction
- Digital Design
- UI Design
- Editoral Design
Education
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(hons) Graphic DesignElisava School of Design
- Barcelona, Spain
I gained the necessary skills to organise all of the phases that form a part of the design process, knowledge of typography, information design and visual systems. I also studied content edition and transmision in both digital and off-line environments as well as analysing the transition from one to another.
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(hons) BA Fine ArtUniversity of Salamanca
- Salamanca, Spain
Degree in fine art, specialising in paint and graphic design. Over the course of my degree I studied various different modules including: different forms of engraving, scuplture, drawing, history of art and some language based classes (Italian and English)