About me
I am a creative and highly organised copywriter and editor with over 10 years’ experience at luxury fashion and beauty ecommerce brands, design agencies, national consumer magazines and content marketing agencies. I have extensive experience in creating and editing compelling copy and campaign messaging; developing and implementing brand tone of voice; ideating and delivering creative concepts for OOH and DOOH campaigns and partnerships, and in working cross-departmentally on physical and digital projects.
Work history
CopywriterThe Rodial Group
London, United KingdomFull Time
· First and sole copywriter and editor for the group, working across luxury beauty and skincare brand Rodial and high-street skincare brand Nip+Fab. Hired permanently after a six-month FTC.
· Creation and ownership of all copy, messaging and taglines across social, video, site, press and communications, packaging, print, OOH and DOOH for new product launches and campaigns, including
scripts for two Nip+Fab TV adverts, aired across several major UK networks in June 2022.
· Development of the first brand guides with the Head of Creative to ensure consistent brand experiences, and subsequent definition and embedding of each brand’s tone of voice across all channels.
· Copy creation for both brands’ new websites, ranging from product and UX copy to long-form educational skincare content, ensuring messaging is consistent, on brand and reflective of tone of voice.
· Planning content and developing fresh, exciting ideas for social and emails for both brands, working with ecommerce, social and creative teams to react to sales data, customer feedback and industry trends.
Copywriter, editor & consultantHere Design
- London, United KingdomFreelance
· Ideation and execution of engaging copy and storytelling for client projects and consulting on tone of voice and branding for clients such as Balvenie, Glenfiddich, Grant’s and Batch & Bottle.
· Most significant brief delivered was a luxury brochure charting the brand story and concept of Glenfiddich’s Time Re:Imagined series of rare whiskies, including one with a retail value of £36,000.
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Skills
- Copy
- Copy Crafting
- Copy Proofing
- Copy Seo
- Copyediting
- Copywriting
- Copywriting Editorial
- Brand Copywriting
- Sub-editing
- Subbing
Education
Master of ArtsLondon College of Communication, UAL
- London, United Kingdom
MA in Journalism, Merit achieved. Final project and dissertation on the press coverage of the Alexander Litvinenko poisoning in 2006.
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Bachelor of Arts (BA) The University of Brighton
- Brighton, United Kingdom
BA in English Language and Media. Final dissertation was a critical analysis of the life and films of Leni Riefenstahl.