About me

Freelance Producer with a 6-year experience working in communication for fashion and creative agencies where I gained valuable experience in: creating and managing ADV and PR campaigns, photo and video production, talent casting, budgeting and contract negotiations, building communication strategies through different channels. Enthusiastic follower of the evolution of this industry, subject which I enjoy to explore and research teaching my fashion academic courses.

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Projects

• 1

  ZEGNA FW22
• 4

  GQ DigitalProduction for GQ Global Online editorial
• 1

  GQ BRAZILProduction for GQ Brazil editorial 'New Beginning' at Elba Island
• 2

  ZEGNA Fashion Show FW22Production for the ZEGNA FW22 Digital Fashion Show shot at Oasi Zegna
• 4

  Cristiano Ronaldo X Seven BrandCR7 Ambassador of Seven brand - 2017 Campaign for Asian Market
• 1

  YAMAMAY Everybody Campaign- Project manager of the campaign: selection and hiring of photographer, director, stylist and ballet crew, equipment and venue setting, support with campaign idea, video creative concept and soundtrack - Main point of contact for talent and crew before and during shooting, liaison with talents’ agencies for contract negotiation, fee and obligations - Support with final assets delivery

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Work history

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Creative Producermy self
Dec 2017ItalyFreelance
Project Manager of a variety of photo & video shootings for ADV and social media campaigns, from initial concept to final delivery. Responsible for pre-production - working closely with creative teams to build concise briefs, video crews, photographers & film directors research, talent casting and negotiations, location scouting and production schedule. Shoot supervision and logistics on shoot day, final budgeting and promotion of the campaign through various channels and press. Executed a variety of projects with varying production styles, contents for social media and editorial communications and handled fashion & arts events production together with promotional aspects. - Wallace Chan Exhibition documentary for Venice Biennale 2021 - Untitled Artworks PR & Communication Manager, photo & video productions - Yamamay ADV campaigns & social content (in collab with Aria Adv) - Cristiano Ronaldo x Seven ADV campaign for Asian market (in collab with Aria Adv) - Gianfranco Lotti social content & catalogues (in collab with Aria Adv) - Envision Festival (Costarica) Artists Relations - Replay, Locman, Panerai events for Pitti Immagine (in collab with Moreschina Fabbricotti) - Fondazione Alda Fendi Esperimenti launch event (in collab with Moreschina Fabbricotti)
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Fashion Communication LecturerNorwich University of the arts
Aug 2019 - Feb 2021United KingdomPart Time
- Istituto Europeo di Design (IED) - Associate Lecturer - BA Hons Fashion Marketing - Norwich University of the Arts (NUA) - Visiting Lecturer - BA Hons Fashion Communication

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Skills

• Public Relations
• Marketing
• Events PR
• Media Relations

Education

Short Course in Fashion Marketing and CommunicationUniversity of The Arts London (UAL)
Aug 2013 - May 2014London, United Kingdom
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Master Degree in LawUniversity of Florence
Aug 2006 - Feb 2012Florence, Italy