Francesca Hearn

Francesca Hearn

Press AssistantLondon, United Kingdom
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Francesca Hearn

Francesca Hearn

Press AssistantLondon, United Kingdom
About me
A Fashion graduate with a 2:1, my goal is a career in Fashion or Fashion Media as Press Office/PR Assistant or similar. As a consequence I have sought out and completed relevant internships, in particular I have had 4 busy weeks as a Press Office Intern at Dune London and have spent time at Heat, Oasis and You and Your Wedding Magazine. I am currently working as a Press Office Assistant at River Island. My degree enabled me to express my creativity and gave me experience of the fashion industry. I had to work independently to meet deadlines, as well as operating confidently within a team. A highlight of my degree was receiving a 1st for my final year dissertation, which answered the question ‘Has the recent growth in digital technologies and social media platforms changed the accepted hierarchies in fashion media?’. I researched extensively Vogue, Blogging and Tommy Hilfiger’s recent catwalk collections and concluded that digital now plays a significant role within fashion media, but that innovative magazines can still retain their popularity. My relevant skills are:- • I have experience as a Press Office Assistant. Key aspects of this role being managing samples, reviewing media coverage and providing administrative support to the Press Officers. • Retail experience. • I am an advanced user in all aspects of Adobe Photoshop and InDesign.
Work history
    River Island logo
    River Island logo
    WW Press AssistantRiver Island
    London, United KingdomFull Time
    - Sample management and distribution - Showroom management - Assisting with press events - Liaising and building relationships with press across supplements, weekly and monthly magazines -Influencer coverage and reach out
    River Island logo
    River Island logo
    Press Office InternRiver Island
     - London, United KingdomInternship
    - Sample management - Booking in and out samples - Showroom management - Maintaining cleanliness of product - Assisting with press events - Liaising and building relationships with press across supplements, weekly and monthly magazines - Creating coverage and competitor reports - Liasing with couriers and post runs
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Skills
  • Marketing
  • Public Relations
  • Communications
  • Digital Marketing
  • Events PR
  • Fashion
  • Writing
  • Media
Education
    The University of East London logo
    The University of East London logo
    BAThe University of East London
     - London, United Kingdom
    I studied Fashion Textiles at The University of East London where I graduated with a high 2:1. During my time at UEL, I undertook many projects which enabled me to work well under pressure as well as with a team. I was particularly proud of my final year dissertation, for which I received a 1st, where I discussed the rise of online media and the pressures it has put on printed publications.
    The University of East London logo
    The University of East London logo
    Foundation Diploma in Art and DesignThe University of East London
     - London, United Kingdom
    I completed a year foundation at the University of East London. During the year I completed work in different areas including woodwork, print, photography lab and finally fashion where I specialised. This year taught me how to be organised and to work independently with my time. It helped me to progress into my first year.
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