Francesca Ledda

Childrenswear Designer & Illustrator

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About me

I am a Freelance Designer and Illustrator working across many disciplines including Garment, Graphic and Print Design, with a special interest in design for Children. A multi product Fashion and Graphic Designer with 9 years experience designing for brands including Beau Loves, Mini Sibling and Dondup (LVMH group). My work experience covers all product categories - childrenswear, babywear, womenswear and nursery homeware - with a focus on print and graphic design. I have designed collections for brands based in Italy and UK as well as worked with factories and suppliers in Asia and Europe. I dealt closely with buyers and exhibited at international trade shows, such as: Playtime Paris, New York and Tokyo; Ciff Copenhagen; Pitti Bimbo; Bubble London; Dot to Dot London. Besides designing collections and managing the production, I also led the development of brand identity (logo, packaging, labels, catalogues, etc), newsletter campaigns, e-commerce store and website design. A BA graduate from Istituto Marangoni Milan in 2008. I have worked with both high street and independent start-up brands and can assist with all aspects of your collection from design concept to production: • Producing mood boards/design concepts through trend forecasting and inspirational research • Sketching a collection by hand drawing and CAD (Photoshop, Illustrator, InDesign) • Applying print and graphic design to garments (all over & placement prints, embroideries and embellishment layouts) • Creating tech packs & artworks for sampling • Providing colourways and Pantone colour standards • Communicating with suppliers (in English or Italian) • Developing prototypes from initial sample to production • Working closely with the Sales team, attending trade shows and presenting samples to agents and buyers • Styling and organising photoshoots (flat and lifestyle shots) • Designing newsletter campaigns, e-commerce store and website front-end • Branding and developing company identity (logo, packaging, labels, catalogues, etc) I am a positive and passionate designer & illustrator always open to freelance opportunities For more information please contact me at ciao@francaledda.com

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Skills

  • Fashion
  • Print Design
  • Design
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Word

Work history

Currently

Childrenswear Designer & Illustrator

Francesca Ledda Freelance

Apr 2017
  • London, United Kingdom
  • Freelance

2017

Childrenswear Designer and Product Developer

Beau Loves

Aug 2012 - Apr 2017
  • London, UK
  • Full Time

Education

2008

Design and Fashion

Istituto Marangoni

Sep 2005 - Jul 2008
  • Milan, Metropolitan City of Milan, Italy