Senior Copywriter, concept creator, tone of voice consultant, brand guardian, sense checker, go getter. I’ve spent the last ~10 years marketing startups, SMEs and global brands through copywriting and content writing, concept ideation, brand strategy and sheer hard work.
My words and ideas have been consumed in the UK, USA, Germany, France, Israel, Netherlands, UAE, Lithuania, Spain, Italy, Taiwan and... anywhere with an internet connection. I've written copy for a whole range of industries, from fintech and foodtech to dating apps, cloud storage, interiors, biomedical and sustainable fashion. And I've worked with big brands and one-man bands, both in house and agency side.
Digital advertising, OOH advertising, organic social, landing pages, apps and app stores, search, CRM, affiliate, POS, editorial content and *those* flyers that accumulate in your mailbox… I’ve written for it all. I've gone Above The Line, I've ducked Below The Line, and I've (occasionally) agreed to toe the line.
Building concepts, writing copy and managing creative projects, I start from scratch, and take everything through to completion, managing the entire creation process. I work out what went well, and improve on it. I discard the failures, but learn from them. I'm curious and resourceful, and an advocate for all the brands I work with.
In most projects, I collaborate with designers, art directors and — if I'm lucky — other copywriters. Together, we weave creative narratives from scratch, come up with eyebrow-raising ads, or find the simplest way to express complex stuff.
I love what I do. And I want you to love it, too.
Projects
Projects credited in
- Swoon + Patch | Shoreditch Pop Up 2018Beautiful design meets urban jungle: the perfect pairing. We joined forces with Patch to bring you The Green House – a pop-up shop in which beautiful furniture and vibrant plants create the dream home.14
Work history
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Creative CopywriterMoburst
- United KingdomFull Time
Creating advertising copy for brands predominantly in the digital and mobile space. Clients include a US category-leading cloud storage provider, a global online security company, a well-known plant-based meat brand, a travel startup, a video-based social media app, a US coupon redemption loyalty app, a NYC-based app for sober dating, and a popular finance app for kids and teens.
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Creative and Copy Manager (Contract)Cannabotech Ltd.
- London, United KingdomFreelance
• Managing creative, copy, brand messaging, social media and email marketing
• Directing, editing and writing copy, including short-form copy (performance marketing, social media), micro copy (UX, copy for future app) and long-form copy (video scripts, blog articles)
• Art-directing content for production by freelancers and agencies
• Script writing and directing video production – from 2,000 miles away!
• Creating and implementing content strategies
• Management of social media – including content strategy, influencer marketing, content creation, copywriting, publishing and analytics. Despite the fact that Instagram shut us down. TWICE. And again recently, which means the follower base I worked so hard to grow went back to square one.
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Skills
- Copywriting
- Brand Tone
- Brand Storytelling
- Copy Proofing
- Advertising Copy
- Fluent Spanish
- Brand Development
- Conceptual Copywriting
- Blog Writing
- Brand Creative Strategy
Education
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BA Hons Spanish and Italian, 2.1 with oral/aural distinctionUniversity of Bristol
- Bristol, United Kingdom
Year abroad studying in Chile and Italy.