Francesca Lloyd (Shepherd)

Senior Freelance Copywriter

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

Experienced Copywriter and Content Specialist. I have over four years' experience writing, editing, creating content, establishing concepts and managing campaigns in creative, digital and start-up brands. I'm a huge foodie (bad cook, though) and obsessed with foreign languages and cultures, speaking Spanish and Italian fluently. Having recently spent two years leading Swoon's content and copywriting, I'm just as comfortable writing brand guidelines and coming up with a new creative concept as I am creating compelling straplines for London Underground ads and 800-word evergreen blog content. There's no challenge too big.

Locked Pro Plan feature

Skills

  • Copywriting
  • Brand Tone
  • Brand Storytelling
  • Ad Copywriting
  • Blog Content
  • SEO Copywriting
  • Copy Proofing
  • CRM Marketing
  • Advertising Copy
  • Fluent Spanish

People I’ve worked with

Companies I’ve worked with

  • Decology

    Decology

    • Interior Design
  • Swoon

    Swoon

    • Design
  • PATCH

    PATCH

    • Retail
  • T

    The Dune Group

    Work history

    Currently

    Senior Freelance Copywriter

    TransferGo

    Oct 2019
    • London, United Kingdom
    • Freelance

    2019

    Freelance Copywriter

    The Dune Group

    Oct 2019 - Oct 2019
    • London, United Kingdom
    • Freelance
    • One-week assignment in which I wrote the bridal brochure from scratch, plus five blogs (both womenswear and menswear) and copy for POS vinyls, to be displayed in stores across U.K.

    2019

    Freelance Copywriter

    Decology

    Mar 2019 - Jul 2019
    • London, United Kingdom
    • Freelance
    • Crafting engaging copy for Decology's blog, site, email and brochure.

    2019

    Lead Copywriter

    Swoon

    Jul 2017 - Sep 2019
    • London, United Kingdom
    • Full Time
    • Having recently spent two years leading Swoon's content and copywriting, I'm just as comfortable writing brand guidelines and coming up with a new creative concept as I am creating compelling straplines for London Underground ads and 800-word evergreen blog content. There's no challenge too big. I've created and managed all written content for marketing, brand and product (e-commerce). This includes: • Brand ownership – creating and implementing the brand tone of voice across all channels, establishing communication guidelines and messaging goals, leading the comms strategy for partnerships, new category launches and promotions • Editorial – blog, brand storytelling and messaging • Advertising – London Underground, OOH, national newspapers and home magazines • Partnerships – John Lewis, Debenhams, Wayfair, Miller Harris and more • CRM – six emails per week, and crafting, updating and managing end-to-end lifecycle email content • Site – product descriptions, UX micro copy, homepage content, long-form content • Digital marketing – writing, editing and optimising copy for search, paid social and organic social across Instagram and Facebook I also sub-edited press releases and PR lookbooks, and spent six months as Swoon's interim CRM Manager, leading a migration from Bronto to Ometria.

    Education

    2012

    BA Hons Spanish and Italian, 2.1 with oral/aural distinction

    University of Bristol

    Sep 2008 - Jul 2012
    • Bristol, United Kingdom
    • Year abroad studying in Santiago, Chile and Turin, Italy with Santander grant for outstanding academic achievement.