- AMAZON RAINFORESTProblem: Months after the 2019 Amazon Rainforest fire, the mainstream media has stopped giving it the necessary coverage. Many people are largely unaware that the Amazon is still on fire, with deforestation increasing by 55% from the same period last year. Amazon.com will use its Prime and Fire stick platforms to raise awareness with its 112 million customer base and raise vital donations which the Amazon Rainforest is in dire need of.
- FMCG: DomestosDomestos - Removes tough stains, deep cleans and sanitises. INSIGHT - Lots of Millennials don’t know the multi-purpose use to bleach and assume its just for cleaning away germs. IDEA – It’s more than just germs that Domestos can tackle - it can help you get away with murder. STRAT - LEAVE NO TRACE
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