Work history
Digital MarketingZoe Communications
- London, United KingdomInternship
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Strategic Planner AssistantGia Couture
- Florence, ItalyFull Time
Supporting on the development of the marketing strategy in the re-branding process:
• Marketing: Supporting the business by providing accurate and timely analysis and reporting to drive business decisions. (Marketing Mix + SWOT + BCG Matrix + Benchmark)
• Merchandising: Collaborating at the conception and development of the Line/Range Planning (Product Range + Product Mix) as well as of the website and e-commerce section.
Skills
- Merchandising
- Strategic Planning
- Brand Analysis
- Product Marketing
- Fashion Brand
- Adobe Creative Suite
- Consumer Research
- Brand Positioning
- Consumer Behaviour
- Art Direction
Education
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P
Business Administration and ManagementPolimoda Institute of Design and Marketing
- Florence, Italy
Learning Outcomes:
Ideate, launch and run a new fashion business.
Manage all steps of the fashion cycle, including production, marketing, distribution and communication. Work effectively with others, capitalizing on the difference in thinking, experience and skills. Go beyond theoretical knowledge to gain a practical understanding of fashion management problems.