About me
Francesca Ormezzano is a freelance programme manager. She gained extensive experience of managing complex programmes and partnerships in the arts and crafts sector. Francesca also specialise in community building and empowerment, coaching and supporting creative entrepreneurs, and business development to help establish scalable programmes in emerging and developed markets.
Projects credited in
- Etsy Awards UK & IrelandCalling all designers, artists, makers and doers! It’s time to recognise the best creative talent in the UK and Ireland with the Etsy Awards 2016... Make something great? Want to win money and amazing prizes? Be sure to enter the Etsy Awards before 28th April for a chance to win £10,000 small business grant, showcase your work at Tent London during the London Design Festival, retail opportunities with John Lewis, business training from The Design Trust and much more! http://etsy.me/1RircSH The Etsy Awards celebrate and support creativity, working in partnership with leading arts and craft organisations throughout the UK and Ireland, as well as judges from John Lewis, Red Magazine, The Design Trust and The Edited. With thanks to: London Design Festival, Tent London, Crafts Council, The Design Trust, Contemporary Applied Arts, Craft Central, Crafty Fox Market, Craft Scotland, Creative Scotland, Emergents, Xpo North, Arts Council of Wales, Helfa Gelf, Craft NI, Arts Council of Northern Ireland, Offset and Design and Crafts Council of Ireland. Check out the Etsy UK blog for more information: http://etsy.me/1RircSH UK & ROI only, 18+. Closes 23.59pm 28.4.16. Terms apply at Etsyawards.com/uk4
- Etsy Instagrametsy Snapshots from the marketplace where people connect to make, sell and buy unique goods. Explore our feed at instagram.com/etsy1
Work history
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ConsultantExplore Alentejo
Evora, PortugalFreelance
A newly formed startup whose mission is to create a bridge between tourism and local craftsmanship through an innovative online platform.
Alentejo, Portugal's biggest region, has a rich and untapped territory with a strong cultural heritage that withholds a great potential. I conceptualised the project from its original idea to a sustainable and social business.
Country Manager for Etsy ItalyEtsy
- London, United KingdomFull Time
I led Etsy's growth in Italy. I developed and managed partnerships, campaigns, PR, social media and community building efforts to increase brand awareness in Italy and the number of users (buyers and sellers) using Etsy.com
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Skills
- Marketing Strategy
- Digital Marketing
- Community Cultural Development
- Digital Strategy
- Strategy
- Community Development
- Project Event Management
- Consumer Behaviour
- Marketing Research
- Segmentation
- Market Analysis
- Community Acquisition Retention
- Customer Insights
- Community Engagement Projects
- Problem Solving
- Empathic Listener
- Project Management
- Critical Thinking
- Programme Management
- Craftmanship
- Contemporary Craft
- Social Impact
- Community Engagement
- Community Outreach
- Growth
- Growth Strategy
- Brand Growth
- Business Development
- E-commerce
Education
Marketing CommunicationIED Italy
- Milan, Italy