Projects
- LIONS Membership The Brief winner projectWhen entrepreneurs women pitch, their ideas got funded only in 3% of the cases, this means 97% of the time they are rejected just because they are women's ideas. World Woman Foundation is an international NGO that helps women entrepreneurs worldwide to become independent through access to capital, mentorship, education, and networking. They wanted to launch a new funding program to attract 500 female startuppers and more inclusive investors. We found that women's ideas have a lot of potential. L
Work history
CopywriterVMLY&R
Milan, ItalyFreelance
Clients: Barilla Global, Whirlpool Group EMEA
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CopywriterRed Cell (Y&R group)
- Milan, ItalyFull Time
Clients: Cameo, Banca Mediolanum, Bonduelle, Unieuro, Piaggio
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Skills
- Copywriting
- Creative Advertising
- Concept
- TV Advertising
Awards
The BriefLIONS Membership
The Brief is a new contest where LIONS Membership creatives worldwide use creativity for good to solve a real business challenge set by an international non-profit organization.
My team and I thought about a creative solution for World Women Foundation to support women entrepreneurs to be independent. Since we found that if all women entrepreneurs were equally funded as much as men formed a country, their GDP will overcome USA and China. That's why we launched IWON - Independent Women Nation, a new world economic power made only by women entrepreneurs worldwide and the market value of the goods and services they produced. Because we want to show the world that women's ideas make a lot of real dollars when they are equally funded.A
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ShortlistADCI Annual Awards
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