Francesca Russano

CONTENT SPECIALIST

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Marketing PR
  • Excel
  • Editorial Campaigns
  • Fashion Journalism
  • French
  • Trend Forecasting and Research
  • Social Digital Marketing
  • Copy Concepts
  • PR Marketing Assistance
  • Proof Reading Skills
  • Italian
  • SEO Social Editor
  • PR Social Media
  • Copy Editor

Work history

Currently

Temporary WEB Content Editor

NFRN

Mar 2016
  • Writing content for category and sub category pages Web graphics and layout Uploading content written by others via contact management system Website membership control Creating social media posts Ensure that any leg|al, reputational or financial risk that is identified in the website or its contents is immediately escalated to line management. To monitor comments/forum facilities and edit as necessary in conjunction with Communications Manager Monitor email correspondence to site and forward to relevant personnel for action Monitor social media platforms, and making the Communications Manager aware of any issues that may need to be addressed.

2015

Content Specialist

AKQA

Mar 2015 - Dec 2015
  • Building Social Media engagement across all social media platforms Creating engaging content for newsletter, printed pages, events and seasonal activities Managing the editorial calendar alsoin terms of the imagery ouptput Working on pitches and special marketing projects for new clients acquisition Writing digital PR Projects that involved bloggers, influencers and international editors Following social media trends and keeping updated with the latest tech news Monitoring competitors, trends, and tools (Hootsuite, Social Bakers, Tweetdeck, Iconosquare) Creative writing, translations, proofreading and copywriting Liaising with clients, project managers, content managers and artworkers Collaborating with analytics Working in English, Italian and French

2015

Online WEB Editor

Yoox-net-a-porter

Aug 2012 - Apr 2015
  • Supporting the Marketing Agency to create front-end projects for the Online luxury Stores powered by Yoox.com Creating editorial content for social media posts, newsletters, products descriptions, affiliation banners,claims, call to actions, promotion, landing pages and SEO headers Liaising with brands and developping editorial calendars accordin to their tone of voice Creating SEM ads and SEO friendly messages to improve the customers'experience Working with graphic designers, accounts, web marting teams and store managers Analyzing competitors Researching new trends and suggesting new ideas to the clients

Education

2014

SEO AND SEM Digital Training

Inside Training

Dec 2014 - Dec 2014
  • Social Media Marketing Email Marketing Digital PR Seo optimized copy production

2011

Fashion Journalism (short Course

London College of Fashion

Aug 2011 - Dec 2011
  • Editing Social media for Fashion Trends and catwalks report Fashion photography study

2009

English and French Linguistics and Literatures

Universita’ Degli Studi DI Milano

Aug 2007 - Jun 2009

    Awards

    2007

    ERASMUS SCHOLARSHIP

    Erasmus

    • 6 MONTH EXCHANGE UNIVERSITY PROGRAM http://www.bristol.ac.uk/