Francesca Vitelli

Francesca Vitelli

Senior Designer / Creative LeadLondon, United Kingdom
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Francesca Vitelli

Francesca Vitelli

Senior Designer / Creative LeadLondon, United Kingdom
About me
Freelance senior designer with 10+ years experience in digital (e-commerce). Successfully designed and delivered digital products for brands in fashion, lifestyle, wellness and hospitality. Whether creating brand new websites or re-designing and optimising existing platforms; I have a strong ability to bring ideas to life - elevating visual stories and creating engaging customer experiences. Working across all stages of design from discovery through to delivery. Familiar working with agile frameworks, at pace in sprints. I'm confident presenting ideas and prototypes. Also skilled at managing and mentoring junior designers, streamlining workflow and encouraging new creative approaches. I'm also experienced in all aspects of brand and digital marketing creative - including; email newsletters, campaigns, social media and digital ads. Advanced software skills include: Figma, Sketch, Photoshop, Illustrator, InDesign, XD and intermediate in After Effects. I'm a fast learner, always looking to improve and explore new ways of working.
Projects
  • Sweaty Betty Website Redesign
    Sweaty Betty Website RedesignWebsite relaunch for Sweaty Betty in 2018. Full website redesign, including; PLP, PDP, Account, Checkout, Homepage, Blog, Guides, Features and Lookbook.
Work history
    V
    V
    Freelance Creative Designer / Digital Design LeadVarious
    United KingdomFreelance
    10+ years experience in e-commerce / digital design for fashion, lifestyle, wellness and hospitality brands. Clients include; Jo Malone London, Jigsaw Clothing, AllSaints, Sweaty Betty, LVMH (Moynat), Elton John Eyewear & Triangl.
    Ennismore logo
    Ennismore logo
    Senior DesignerEnnismore
     - London, United KingdomFreelance
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Skills
  • Visual Arts
  • Art Direction
  • Design
  • Editorial
  • Illustration
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Website and Digital Design
  • Digital Online Design
  • Mood Board
  • UI UX Experience
  • Sketch
  • Web Design
  • Digital
  • After Effects
  • Prototyping
  • Digital Design
  • Invision
Education
    De Montfort University logo
    De Montfort University logo
    BA(Hons) Graphic DesignDe Montfort University
     - Leicester, United Kingdom
    Graphic Design, Illustration, Photography, Screen Printing, Bookmaking, Holography, Web Design, Life Drawing
Awards
    Y
    Y
    YCN AwardYCN Student Awards
    Live brief for Feelgood Drinks