About me
Passionate brand marketing professional with 6 years of experience focused on experiential brand activations, strategy and communication with a 360° view on how to create engaging branded content to nourish owned, social and earned channels.
Projects credited in
- Glug x VANS – 2015With one **** of a line-up and probably one of the coolest venues in London - The House of Vans – we produced our largest event to date back in 2015. We had over 1000 Gluggers attending and 10 speakers presenting on the night.4
- SHARE THE STAGEThis month saw School Boy Q play 3 global shows as part of the Vans share the stage activation. A platform designed to give aspiring artits that chance to share the stage with one of their idols. In Eruope alone we recieved hundreds of artists submissions to win a place on the stage with the world-renowned hip hop artist. Our Europen winner Tay Made from just round the corner from our iconic house of Vans London venue put on an awesome show to his home crowd ahead of Schoolboy’s headline set.
- POLYPHONIC PLAYGROUND - A GIANT MUSICAL PLAYGROUND FOR ADULTS AND KIDSUsing the archetypal elements of a playground, this interactive installation encourages adults to re-discover the experience of play. We created the Polyphonic Playground - a site specific, interactive sound and light installation. Taking the archetypal elements of a playground: swings, slides, climbing frame and combining them with advanced musical and electrical engineering, the end result is a landscape of playground activities transformed into a giant musical instrument. International Appeal: The Polyphonic Playground has proved hugely popular around the world, being shown in Miami, Milan, London, Rennes (France) and most recently New York. Both public and private sector companies have commissioned the Playground’s installation to engage their audiences in new ways. Results: Estimated online reach of over 30,000,000. Over 20,000 visitors during Milan Design Salone 2015. Record breaking visitor attendance at House of Vans London. Broad media appeal including features in TimeOut London, London Metro, Disegno, Huck and Form Magazine. Full Project: http://www.studiopsk.com/ppxwaynemcgregor.html
- House of Vans Presents: Wiley- To promote the upcoming Wiley show at House of Vans London, I created a social campaign that spanned from pre to post event. - Broke campaign down into 5 key phases: TEASE REVEAL ENGAGE LIVE (event) SUSTAIN ENGAGE: Created #WileyCopThat giveaway using a simple repost + tag mechanic, that generated over 180 responses. SUSTAIN: Commissioned online comedian Alhan Gencay to act as a compare for the night & create a ‘mockumentary’ style roundup video clip to live on the Vans YT channel. -
Work history
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Brand ManagerHouse Of Vans London (Vans EMEA)
London, United KingdomFull Time
. Responsible for supporting and implementing brand activation programs to drive awareness in the region, working collaboratively with cross-functional teams including EMEA & Global PR/communications, social, online and email marketing, design, community engagement, for effective and impactful integrated plans in-market.
. Collaborating with marketing and operations functions to develop and execute highly
effective integrated brand campaigns, ensuring all activities feel glocal and personal.
. Leading the management of creative and media agency partners
. Managing and tracking brand marketing budgets and ensure effective budget utilisation
. Managing analytics and reporting for all House of VANS brand marketing activities
. Support Project Director in developing the yearly brand marketing strategy, activations calendar & budgeting.
Main Projects:
'Not Waving, But Drowning' - An Album Launch by Loyle Carner (Apr. 2019)
Brand Marketing SpecialistVANS
- Stabio, SwitzerlandFull Time
. Support the marketing team in organising internal and external tasks across Interactive, Environmental, PR & Media and Sponsorship activities.
. Assist on live event production via branding, promotion, hospitality and general runner responsibilities.
. Content creation for VANS EMEA website and microsites.
. Support the planning and execution of the Vans seasonal Product Launches and Tradeshows.
. Collect EMEA PR clippings for Athletes and Products in EMEA managed publications.
. Coordinate travel & hospitality and guest list requirements for media and athletes for all EMEA Gold events.
Main projects
. Vans Spring Classic
. Vans Downtown Showdown
. Vans Warped Tour Europe
. Vans Shop Riot Finals
. Vans Product Launch F14
. House of Vans Berlin
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Skills
- Fashion
- Marketing
- Travel Planning
- Event Organisation
- Creative Thinking
- Event Management
- Travel Writing
- Social Amplification
- Brand Activation
- Communication Campaigns
- Marketing Campaigns
Education
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Units: Management and Organisations Work 5003 News Writing Meco 6900 Qualitative Methods Edpk5University of Sydney
- Sydney, Australia
Exchange Program
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International TourismUniversità della Svizzera Italiana (USI)
- Lugano, Switzerland
M.A. in Economics and Communication
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Awards
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Campaign Experience AwardsCampaign Live
House of Vans was transformed into ‘ComfyCush High’ to celebrate the launch of the new Vans ComfyCush ERA shoe. In the 360°-immersive brand experience, guests could relive their awkward 1990s High School years in a new comfortable setting.