Passionate brand marketing professional with 6 years of experience focused on experiential brand activations, strategy and communication with a 360° view on how to create engaging branded content to nourish owned, social and earned channels.
. Responsible for supporting and implementing brand activation programs to drive awareness in the region, working collaboratively with cross-functional teams including EMEA & Global PR/communications, social, online and email marketing, design, community engagement, for effective and impactful integrated plans in-market. . Collaborating with marketing and operations functions to develop and execute highly effective integrated brand campaigns, ensuring all activities feel glocal and personal. . Leading the management of creative and media agency partners . Managing and tracking brand marketing budgets and ensure effective budget utilisation . Managing analytics and reporting for all House of VANS brand marketing activities . Support Project Director in developing the yearly brand marketing strategy, activations calendar & budgeting. Main Projects: 'Not Waving, But Drowning' - An Album Launch by Loyle Carner (Apr. 2019)
. Support the marketing team in organising internal and external tasks across Interactive, Environmental, PR & Media and Sponsorship activities. . Assist on live event production via branding, promotion, hospitality and general runner responsibilities. . Content creation for VANS EMEA website and microsites. . Support the planning and execution of the Vans seasonal Product Launches and Tradeshows. . Collect EMEA PR clippings for Athletes and Products in EMEA managed publications. . Coordinate travel & hospitality and guest list requirements for media and athletes for all EMEA Gold events. Main projects . Vans Spring Classic . Vans Downtown Showdown . Vans Warped Tour Europe . Vans Shop Riot Finals . Vans Product Launch F14 . House of Vans Berlin
Main duties . Content Production for Vans.it . Organization and management of Vans | Reef showrooms and storage area. . Management of product orders from athletes and influencers . Study on “Social Travel” for the Reef “Just Passing Through” brand campaign Main Projects . Italian Shop Riot - Lido di Camaiore, Italy . Vans | Reef Press Day – Milan, Italy . Vans Italian Street Cup - Modena, Italy
Main duties . Brand development through continuous relationship with the editorial team and the deputy editor of the magazine. . Management of Social Media channels relating to the magazine of interest, daily activity of content creation together with the deputed external creative agency. . Assisting in the definition of activity plans towards the optimisation of cost over products. . Assisting in the marketing planning of magazines' related events and trade fairs.
M.A. in Economics and Communication
Bachelor Degree in Economics for Arts, Culture and Communication