Francesco Battaini Brand Manager | House of VANS | The Dots
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Francesco Battaini

Brand Manager | House of VANSLondon, United Kingdom
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Francesco Battaini

Brand Manager | House of VANSLondon, United Kingdom
About me
Passionate brand marketing professional with 6 years of experience focused on experiential brand activations, strategy and communication with a 360° view on how to create engaging branded content to nourish owned, social and earned channels.
Projects
  • VANS DOWNTOWN SHOWDOWNVANS DOWNTOWN SHOWDOWN 2013 - PARIS
Projects credited in
Work history
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    Brand ManagerHouse Of Vans London (Vans EMEA)
    London, United KingdomFull Time
    . Responsible for supporting and implementing brand activation programs to drive awareness in the region, working collaboratively with cross-functional teams including EMEA & Global PR/communications, social, online and email marketing, design, community engagement, for effective and impactful integrated plans in-market. . Collaborating with marketing and operations functions to develop and execute highly effective integrated brand campaigns, ensuring all activities feel glocal and personal. . Leading the management of creative and media agency partners . Managing and tracking brand marketing budgets and ensure effective budget utilisation . Managing analytics and reporting for all House of VANS brand marketing activities . Support Project Director in developing the yearly brand marketing strategy, activations calendar & budgeting. Main Projects: 'Not Waving, But Drowning' - An Album Launch by Loyle Carner (Apr. 2019)
    Brand Marketing SpecialistVANS
     - Stabio, SwitzerlandFull Time
    . Support the marketing team in organising internal and external tasks across Interactive, Environmental, PR & Media and Sponsorship activities. . Assist on live event production via branding, promotion, hospitality and general runner responsibilities. . Content creation for VANS EMEA website and microsites. . Support the planning and execution of the Vans seasonal Product Launches and Tradeshows. . Collect EMEA PR clippings for Athletes and Products in EMEA managed publications. . Coordinate travel & hospitality and guest list requirements for media and athletes for all EMEA Gold events. Main projects . Vans Spring Classic . Vans Downtown Showdown . Vans Warped Tour Europe . Vans Shop Riot Finals . Vans Product Launch F14 . House of Vans Berlin
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Skills
  • Fashion
  • Marketing
  • Travel Planning
  • Event Organisation
  • Creative Thinking
  • Event Management
  • Travel Writing
  • Social Amplification
  • Brand Activation
  • Communication Campaigns
  • Marketing Campaigns
Education
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    U
    Units: Management and Organisations Work 5003 News Writing Meco 6900 Qualitative Methods Edpk5University of Sydney
     - Sydney, Australia
    Exchange Program
    U
    U
    International TourismUniversità della Svizzera Italiana (USI)
     - Lugano, Switzerland
    M.A. in Economics and Communication
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Awards
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    Campaign Experience AwardsCampaign Live
    House of Vans was transformed into ‘ComfyCush High’ to celebrate the launch of the new Vans ComfyCush ERA shoe. In the 360°-immersive brand experience, guests could relive their awkward 1990s High School years in a new comfortable setting.