Passionate brand marketing professional with 6 years of experience focused on experiential brand activations, strategy and communication with a 360° view on how to create engaging branded content to nourish owned, social and earned channels.
. Responsible for supporting and implementing brand activation programs to drive awareness in the region, working collaboratively with cross-functional teams including EMEA & Global PR/communications, social, online and email marketing, design, community engagement, for effective and impactful integrated plans in-market. . Collaborating with marketing and operations functions to develop and execute highly effective integrated brand campaigns, ensuring all activities feel glocal and personal. . Leading the management of creative and media agency partners . Managing and tracking brand marketing budgets and ensure effective budget utilisation . Managing analytics and reporting for all House of VANS brand marketing activities . Support Project Director in developing the yearly brand marketing strategy, activations calendar & budgeting. Main Projects: 'Not Waving, But Drowning' - An Album Launch by Loyle Carner (Apr. 2019)
. Support the marketing team in organising internal and external tasks across Interactive, Environmental, PR & Media and Sponsorship activities. . Assist on live event production via branding, promotion, hospitality and general runner responsibilities. . Content creation for VANS EMEA website and microsites. . Support the planning and execution of the Vans seasonal Product Launches and Tradeshows. . Collect EMEA PR clippings for Athletes and Products in EMEA managed publications. . Coordinate travel & hospitality and guest list requirements for media and athletes for all EMEA Gold events. Main projects . Vans Spring Classic . Vans Downtown Showdown . Vans Warped Tour Europe . Vans Shop Riot Finals . Vans Product Launch F14 . House of Vans Berlin
Main duties . Content Production for Vans.it . Organization and management of Vans | Reef showrooms and storage area. . Management of product orders from athletes and influencers . Study on “Social Travel” for the Reef “Just Passing Through” brand campaign Main Projects . Italian Shop Riot - Lido di Camaiore, Italy . Vans | Reef Press Day – Milan, Italy . Vans Italian Street Cup - Modena, Italy
Main duties . Brand development through continuous relationship with the editorial team and the deputy editor of the magazine. . Management of Social Media channels relating to the magazine of interest, daily activity of content creation together with the deputed external creative agency. . Assisting in the definition of activity plans towards the optimisation of cost over products. . Assisting in the marketing planning of magazines' related events and trade fairs.
M.A. in Economics and Communication
Bachelor Degree in Economics for Arts, Culture and Communication
House of Vans was transformed into ‘ComfyCush High’ to celebrate the launch of the new Vans ComfyCush ERA shoe. In the 360°-immersive brand experience, guests could relive their awkward 1990s High School years in a new comfortable setting.