Francesco Battaini

Brand Manager | House of VANS

London, United Kingdom
Locked Pro Plan feature


Projects credited in

About me

Passionate brand marketing professional with 6 years of experience focused on experiential brand activations, strategy and communication with a 360° view on how to create engaging branded content to nourish owned, social and earned channels.


  • Fashion
  • Marketing
  • Travel Planning
  • Event Organisation
  • Creative Thinking
  • Event Management
  • Travel Writing
  • Social Amplification
  • Brand Activation
  • Communication Campaigns
  • Marketing Campaigns

People I’ve worked with

Companies I’ve worked with

  • Glug


    • Events
  • VANS


    • Retail
  • Black Sparrow Presents

    Black Sparrow Presents

    • Events
  • H

    House Of Vans London (Vans EMEA)

    Work history


    Jul 2014
    • London, United Kingdom
    • Full Time
    • . Responsible for supporting and implementing brand activation programs to drive awareness in the region, working collaboratively with cross-functional teams including EMEA & Global PR/communications, social, online and email marketing, design, community engagement, for effective and impactful integrated plans in-market. . Collaborating with marketing and operations functions to develop and execute highly effective integrated brand campaigns, ensuring all activities feel glocal and personal. . Leading the management of creative and media agency partners . Managing and tracking brand marketing budgets and ensure effective budget utilisation . Managing analytics and reporting for all House of VANS brand marketing activities . Support Project Director in developing the yearly brand marketing strategy, activations calendar & budgeting. Main Projects: 'Not Waving, But Drowning' - An Album Launch by Loyle Carner (Apr. 2019)


    Brand Marketing Specialist


    Apr 2013 - May 2014
    • Stabio, Switzerland
    • Full Time
    • . Support the marketing team in organising internal and external tasks across Interactive, Environmental, PR & Media and Sponsorship activities. . Assist on live event production via branding, promotion, hospitality and general runner responsibilities. . Content creation for VANS EMEA website and microsites. . Support the planning and execution of the Vans seasonal Product Launches and Tradeshows. . Collect EMEA PR clippings for Athletes and Products in EMEA managed publications. . Coordinate travel & hospitality and guest list requirements for media and athletes for all EMEA Gold events. Main projects . Vans Spring Classic . Vans Downtown Showdown . Vans Warped Tour Europe . Vans Shop Riot Finals . Vans Product Launch F14 . House of Vans Berlin


    Marketing Assistant


    Aug 2012 - Feb 2013
    • Milan, Italy
    • Full Time
    • Main duties . Content Production for . Organization and management of Vans | Reef showrooms and storage area. . Management of product orders from athletes and influencers . Study on “Social Travel” for the Reef “Just Passing Through” brand campaign Main Projects . Italian Shop Riot - Lido di Camaiore, Italy . Vans | Reef Press Day – Milan, Italy . Vans Italian Street Cup - Modena, Italy


    Marketing Assistant

    RCS media group

    Jan 2012 - Jul 2012
    • Milan, Italy
    • Full Time
    • Main duties . Brand development through continuous relationship with the editorial team and the deputy editor of the magazine. . Management of Social Media channels relating to the magazine of interest, daily activity of content creation together with the deputed external creative agency. . Assisting in the definition of activity plans towards the optimisation of cost over products. . Assisting in the marketing planning of magazines' related events and trade fairs.



    Units: Management and Organisations Work 5003 News Writing Meco 6900 Qualitative Methods Edpk5

    University of Sydney

    Jan 2010 - Aug 2010
    • Sydney, Australia
    • Exchange Program


    Aug 2009 - Feb 2011
    • Lugano, Switzerland
    • M.A. in Economics and Communication


    Cultural Management, Tourism, Macroeconomics

    Universitá Commerciale Luigi Bocconi

    Aug 2004 - Nov 2007
    • Milan, Italy
    • Bachelor Degree in Economics for Arts, Culture and Communication



    Campaign Experience Awards

    Campaign Live

    • House of Vans was transformed into ‘ComfyCush High’ to celebrate the launch of the new Vans ComfyCush ERA shoe. In the 360°-immersive brand experience, guests could relive their awkward 1990s High School years in a new comfortable setting.