About me

Hey! I'm Fran, a creative art director with five years of experience in advertising. Currently based in Prague, CZ. I've worked in international and independent agencies from Chile and Czech Republic. Also, I've worked with international and local brands like Danone, RAM, Marinela, Garnier, Falabella (retail), among others.

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Projects

• 1

  Safelist – MovistarCannes Lions 22 – Shortlist. Radio & Audio Ojo de Iberoamérica 22 – Plata. Radio & Audio Ojo de Iberoamérica 22 – Bronce. Digital & social Ojo de Iberoamérica 22 – Bronce. Ojo Sustentable Ojo de Iberoamérica 22 – First Runner Up. Best country idea
• 2

  Rossmann – Mami!Rossmann is all about care, mums are the ultimate caregivers and Rossmann’s main target group, but we didn’t want to address them with the typical cliché ad about how good care feels, instead we created an ad about how complicated care can be when your teenage daughter suddenly finds your care annoying.
• 1

  Danone – Breast cancer awarenessDanone launched a special yoghurt to raise money for a Breast Cancer Foundation. We create a video with the steps of the breast self-exam the problem is that social media always censor breasts, so we pass that censorship with painted bodies.

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Work history

Sr. Art DirectorOgilvy
Nov 2023Prague, CzechiaFull Time
Art DirectorDDB Worldwide
Feb 2022 - Sep 2023Prague, CzechiaFull Time

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Skills

• Art Direction
• Photoshop
• Graphic Design

Education

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Bachelor of advertising and strategic communicationUniversidad Diego Portales
Mar 2013 - Nov 2016Santiago, Chile
Creative advertising

Awards

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Play LotoEl Ojo Iberoamericano
Silver 2021_ Print Lego Bronze 2021_ Print Hot Wheels