About me
I am a Digital Marketer currently working in the hospitality sector in London actioning successful marketing campaigns including social media communications, content creation, website maintenance, SEO, newsletters, data capture and segmentation and paid advertising.
I recently started my own project in Affiliate Marketing in which I have created my first website from scratch (www.nerdomus.com) to recommend products within the ‘smart home’ sector. My primary goal has been to develop my skills in web design and SEO along the way and my long-term goal is to create a passive income stream.
My keen interest in international relations has given me the opportunity to live and work in different countries including Spain, Ireland, Czech Republic, Kuwait and United Kingdom where I have successfully overcome many challenges that have required a high capacity for adaptation, working under pressure and effective team working.
I am an active person who loves skiing and cycling.
Instagram: @frangespejo
Work history
Affiliate MarketerAmazon
SpainPart Time
My first online project in Affiliate Marketing in which I have created my own website from scratch with WordPress in order to develop my digital skills in copy writing, content planning, user experience design and SEO.
I have gained valuable software comprehension in Wordpress, Thrive Arquitect, Analytics, Search Console, Keywords and Semrush.
The web was launched in April and my goal is to rank the website on the first page of Google
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Marketing ExecutiveBrindisa Kitchens
London, United KingdomFull Time
Lead and action successful multichannel brand and digital marketing campaigns. Key areas:
- Social Media: planning the content calendar and create exciting and relevant content with curated copy and great quality images including organic and paid campaigns successfully targeting relevant audiences and managing the marketing budget to maximise the ROI
- Photography: definition of the style to photograph, edit and publish the visual identity of the company. Advanced user of Photoshop and Lightroom for photo editing. Experience using Adobe Premiere Rush for video editing
- Website: SEO On-page and optimisation to maximize organic traffic and engineer the structure, webpages and sections to provide the best user experience and maximize bookings. Work closely with the web developer for technical support, share ideas, ensure best practice and keep consistency of branding
- Database: defining ways to grow and manage customer data across the business - acquisition, segmentation, cleansing process
- Newsletter campaigns: designing and launching email communications in Campaign Monitor, studying of data analytics to further understand customer behavior and ultimately impact on revenue growth across marketing and the wider business
- Menus and marketing collateral: employing creativity skills to design and engineer new and existing menus to maximise sales. Proof-read in English and Spanish. Creation of marketing collateral including flyers, posters, activation cards, business cards and events collateral using Adobe InDesign (on which I am an advanced user).
- Events: creating, planning, coordinating and delivering high-quality events and partnerships striving for new angles to market the brand. Working collaboratively with external agencies such as PR and local marketing agencies
Skills
- Social Media
- SEO
- Web
- Photography
- Content
- Digital
- Data Analysis
Education
Digital MarketingGeneral Assembly
London, United Kingdom
Customer Insight > Market research / Audience segmentation / Developing and using personas / Mapping the customer journey
Creative and Content > Setting objectives / Writing briefs / Adhering to brand / Content strategy and creation / Audience, channels, and devices / Delivering creative feedback
Marketing Channels > Social media / Display advertising / Digital video / Traditional media / Direct channels (SEM/SEO) / Owned media / Retail marketing / Earned media / Emerging channels
Analytics > Measuring business impact (LTV, CAC, ROI) / KPIs by marketing funnel stage / KPIs by marketing channel / Cohort analysis / Testing / Optimization / Multi-touch attribution
Marketing Technology > CRM and personalization/ Analytics / Measurement / Testing and optimization for CMS / Marketing automation / Ad tech / Data management / eCommerce
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Business and Marketing ManagementUniversidad de Granada
- Granada, Spain