Creative strategist and project manager with influence on design thinking methodologies and proven success working on dynamic multitask environments. Strong knowledge of culture scenes/platforms and cultural drivers like music, visual & digital art, urban culture, fashion, design and social innovation.
Culture management and marketing skills developed over 10 years in marketing strategy, music industry, consumer marketing and project management roles.
Work history
Marketing Project Manager
Madrid, SpainFull Time
Marketing Project Manager at the Culture Marketing team.
My role:
Country project management of 12 big national projects from 2013 to 2017 and more than 80 brand activations across the country.
- Creative planning and main guidelines for Culture Marketing in Spain.
- Annual BP strategy, timelines, milestones and budget control
- Event management. Execution of Red Bull Culture Marketing event properties.
- Branding integration.
- Clearance rights process with artists, labels and music festivals.
- Talent scouting.
- Main POC between key stakeholders and Red Bull Spain.
- Content creation: Identify locally relevant artists’ stories helping to create opportunities with the overall local team to amplify the reach beyond country level.
- Identify content and stories for Red Bull owned and shared media channels.
- Support and guide the Brand, Communications & Digital teams to achieve optimal media outcome.
- Provide direct, consistent and productive feedback in order to maintain quality performance and elaborate best practices and case studies for HQ.
Project Director
- Full Time
Founder and project manager of LEV Festival. International Festival for Audiovisual Creation of Gijón (Spain).
My role:
- Project conceptualization.
- Artistic co-direction.
- Seek and negotiations with sponsors. Business and agreements with companies as Vueling, Red Bull, Estrella Galicia, Toshiba, Caja Rural, Sony Mobile...
- Design of annual marketing and promotional campaigns. Communication and PR. Planning and tracking of campaigns.
- Talent Scouting.
- Booking of artists and activities. Agreements with international agencies (more than 130 artists and activities).
- Budget control.
- Handling press and mass media relations (in Spain and other EU countries as UK, Germany, Italy).
- Artistic production.
Skills
- Project Management
- Strategic Planning
- Talent Scouting
- Content Creation
- Music Consulting
- Marketing Strategy
- Culture Marketing
- Social Innovation
- Design Thinking
- Strategic Design
Education
Strategic Design Management
- New York, United States
Strategic Design and Management program focuses on design thinking (main tools borrowed from studio practice and applied broadly, such as ideation, prototyping, design research and ethnography, and collaborative work) and service design and sustainability frameworks. Strong focus on the evolving global economy and sophisticated real-world perspectives on strategy, sustainability, management, leadership, technology, entrepreneurship, and design innovation and research.
BA (Hons) Interior Design
- Madrid, Spain
Bachelor on Interior Design.
My design studies covered the disciplines of spatial design, arts, marketing, ergonomics and sustainability. I learned to design products and spaces that integrate people’s needs with technical feasibility as well as business opportunities.
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