I’m François de Vevey and I specialize in Digital, Marketing and Advertising for more than 10 years now. I’m passionate about what I do, and I love to help people and brands.
Apart of this, I love travelling, going to art contemporary exhibits, having a good glass of wine or even two (and sometimes more), reading and listening to people's stories.
Work history
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Global Digital Communications Project ManagerNestle Nespresso
Lausanne, SwitzerlandFull Time
Developing creative and impactful digital experiences with the objectives to adapt the 360 communications campaigns. Driving purchase and positive word of mouth. Positioning Nespresso as an innovative and cutting-edge company.
Development and follow up of the global ATL & BTL communications campaigns, on the digital side for Nespresso Headquarters.
Markets support for roll-outs of the master campaigns (Emails/ Websites/ Social Media/ TVC/Special Content Projects with Publishers/ SEO/ Displays). Definition of KPIs and analytics. Working
closely with CRM, Webmastering and Product Department Teams.
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Freelancer AdvertisingFreelancing
- Lausanne, SwitzerlandFreelance
Development and campaigns follow up for Nike Lab France and Converse Germany (websites, brochures, social media communications) for special projects (Nike ACG, Nike x Riccardo Tisci, Converse Chuck Taylor All Star).
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Skills
- Direct Marketing
- Content Creation
- Digital Advertising
- Social Media Marketing
- Analytic Skills
- CRM
- SEO
- E-commerce Campaigns
- E-commerce Products
- Display Advertising
Education
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Political ScienceUniversité de Lausanne
Lausanne, Switzerland
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Marketing Communications and AdvertisingSAWI Swiss School of Communications
- Lausanne, Switzerland
Marketing and advertising generalist at SAWI (Swiss Teaching School of marketing, advertising and communication), Lausanne, Switzerland.