Portfolio: dunmahon.com/portfolio
www.linkedin.com/in/itsfrankomahony
I am a writer, content developer and content strategist.
US and EMEA communications, brand guardian and content marketing background: experience from Apple, PayPal, public sector and Silicon Valley startups. Innovative, creative and nimble. Mentor and manager. Smart, crisp writer.
Work history
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Content StrategistLondon Business School
- London, United KingdomFreelance
Worked with the School’s Career Centre to identify and structure content that is compelling for their time-constrained, outcome-orientated students. Developed new platform and process for streamed newsletters and initiated LinkedIn presence.
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Director of Communications and MarketingGibbs Hybrid Ltd
- London, United KingdomFull Time
Collaborated with sales team and external design agency to write, edit and proofread an extensive portfolio of collateral ranging from solution-oriented case studies through technical fact sheets to corporate brochures and landing pages. Result was a more professional, consistent new business presentation.
Optimised the company’s Content Management Systems (CMS), Wordpress, to improve access and create the opportunity to respond quicker.
Created and marketed a webinar programme, with a target audience of ‘top of the funnel’ prospects, to improve brand awareness.
Amplified the CEO’s personal branding by initiating a Thought Leadership campaign by writing bylined articles published in LinkedIn, entering awards programmes, and securing industry certifications. Improved LinkedIn engagement by 25% and visits to our website, based on Google Analytics, by 15%
Initiated and implemented a social media network platform strategy, focused, and tracked against business objectives. Achieved 20% improved engagement and better responses for our social media efforts on Twitter and LinkedIn.
Developed and deployed internal communications plan, including newsletters, with CEO, achieving more consistent understanding of the company’s position and outlook.
Formulated a total re-branding across all online and offline assets in EMEA and US based on a review of marketing and industry issues for this minority woman-owned recruitment and professional services firm.
Managed four direct reports (graphics, SEO, digital marketing, admin) Member of the CEO’s senior management team, reporting directly to CEO.
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Skills
- Marketing
- Copywriting
- Media Communication
- Corporate Communications
- Online Content
- Public Relations
- Brand Management
Education
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Business ManagementTrinity College Dublin
- Dublin, Ireland
ultimately kind of useless degree, but you asked...