With over 13 years of experience in marketing, I am passionate about creating engaging and innovative campaigns that connect with consumers and drive business growth. I have a strong background in brand and consumer marketing, with extensive experience in team leadership, strategy & budgets, campaigns, social, digital, OOH, influencers, experiential, partnerships, measurement and growth/performance marketing.
I specialise in taking complex business goals & objectives, and distilling them into clear, innovative marketing strategies with rigorous measurement frameworks, and collaborative cross-functional communication across Global, Regional & Local initiatives.
In my most recent role, I lead the marketing team at Spotify in the UK & Ireland, where I oversaw the management of Spotify’s brand in the market and represented marketing as part of the overall UK&IE leadership team. Under my leadership, Spotify’s brand saw record highs and historic growth across all KPIs set by the business.
During my time at Spotify, I was honoured to receive multiple individual and team awards for the innovative work we created, including being part of The Drum's Future 50 & AdWeek's Rising Stars in Brand Leadership in 2019.
For more examples of projects I am proud to have worked on:
www.fraserstapletonmarketing.com
Projects credited in
- Spotify | Find Your FeelsWorking alongside Spotify and the agency Acne, we created a series of films talking with creatives, artists, activists, athletes. We dived into songs, lyrics and genres that helped them find their voice and navigate their coming of age journeys. We brought together a strong team that was able to handle the extensive package needed for this campaign which spread across formats, stills and socials.
Skills
- Marketing
- Creative Advertising
- Marketing Strategy
- Strategic Marketing
- Branding
- Experiential Activations
- Team Management
- Department Leadership
- Brand Partnerships
- Culture Marketing
Awards
The Drum's Future 50The Drum
The Drum’s Future 50 recognises the world’s most exciting up-and-coming brand marketers.S
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Rising Stars in Brand Leadership: Class of 2019Social Media Week
The Rising Stars in Brand Leadership Award is in recognition of individuals who are shaping the future of our industry in the UK and Europe.+ Show more