fred barber

Copywriter

Projects

Skills

  • Advertising
  • Marketing PR
  • Word

Companies I’ve worked with

View all
  • Leo Burnett

    Leo Burnett

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    • Advertising

Work history

Currently

Copywriter

Leo Burnett

Sep 2014
  • I produced two international TVCs for Jeep (EMEA region), worked on digital for Kawasaki and Dodge, outdoor for Fiat, and b2b for Iveco (among others).

2015

Copywriter

Leo Burnett

Aug 2014 - Mar 2015
  • Working in Torino, I devised and wrote international, integrated campaigns for brands within the Fiat Chrysler Automobiles group. These included everything from three TV commercials for Jeep (EMEA) region, digital for Kawasaki, and technological activation for the Jeep/Juventus partnership. I also produced several outdoor campaigns for both Jeep and Fiat for the domestic Italian market, as well as b2b content for Iveco. Additionally, my work involved script consulting; making sure that the agencies English copy made grammatical sense.

Education

2013

English Literature and American Studies

University of Manchester

Aug 2010 - May 2013
  • Books