fred barber

Copywriter

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  • LocationLondon, United Kingdom

Projects

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Do you really want to delete project Wrangler?

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Do you really want to delete project Renegade?

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Do you really want to delete project 3 TVCs?

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Do you really want to delete project Hands Off Our Homes?

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Do you really want to delete project Tetley's Sippity Doo Dah?

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Do you really want to delete project Fentimans Gingerly Ginger?

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Do you really want to delete project Swan Spec?

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Do you really want to delete project Jeep Grand Cherokee Spec TVC and Wrangler winter print?

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Do you really want to delete project Dodge Fast and Furious 7 Promo?

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Do you really want to delete project Revolution Is Our Only Tradition?

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Do you really want to delete project The Pocket-Sized SUV?

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Do you really want to delete project Jeep Juventus Activation Ideas?

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Do you really want to delete project Jeep Sponsors Montreux Jazz?

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Do you really want to delete project Kawasaki Print and Digital?

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Do you really want to delete project Jeep Grand Cherokee TVC?

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Skills

 

  • Advertising
  • Marketing PR
  • Word

Work history

Currently

Copywriter

Leo Burnett

Sep 2014
  • I produced two international TVCs for Jeep (EMEA region), worked on digital for Kawasaki and Dodge, outdoor for Fiat, and b2b for Iveco (among others).

2015

Copywriter

Leo Burnett

Aug 2014 - Mar 2015
  • Working in Torino, I devised and wrote international, integrated campaigns for brands within the Fiat Chrysler Automobiles group. These included everything from three TV commercials for Jeep (EMEA) region, digital for Kawasaki, and technological activation for the Jeep/Juventus partnership. I also produced several outdoor campaigns for both Jeep and Fiat for the domestic Italian market, as well as b2b content for Iveco. Additionally, my work involved script consulting; making sure that the agencies English copy made grammatical sense.

Education

2013

English Literature and American Studies

University of Manchester

Aug 2010 - May 2013
  • Books