I am a 360º creative.
Since 2004 I design, manage clients, people, and I sell ideas.
Through my career, I had a wide range of experience, creating and managing a 15-people agency for 11 years I've written and researched about design and technology while teaching art direction at universities and always finding time to have fun and learn something new.
Working with people is awesome. As a team leader, I see myself as an instigator and cheerer, someone that take risks and whips up unusual ideas.
For me is great to have a room full of wackies (clients included!) that believe that anything is possible, and are accustomed to say: I don t know how to do it, but we can figure it out.
In 2014, I moved from Brazil to Europe and since then I worked closely with some very exciting brands like BMW, MINI, and HERE Technologies. This experience allowed me to be on the client side of global brands, creating, cooperating, supporting, and leading the creation of design, strategies to make brands stronger and more meaningful to consumers.
As an example I lead the design innovation team for BMW to create concepts for an In-vehicle assistant, creating concepts for audio and visual interfaces. For HERE Tech (the biggest map location database in the world), I currently lead the shift of their brand identity from a tech-looking industry to a human-centered and user-first company. All these projects are developed on an eye level with clients and partners, speeding up the decision making and producing real change.
To me having the chance to work as a designer is the perfect combination of how to produce exciting things, create a positive impact and meet amazing people in a great team spirit.
If you need someone to think, develop, and sell ideas, give me a call. I can take you for a creative spin.
Work history
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Design DirectorPeter Schmidt Group BBDO
- Hamburg, GermanyFull Time
WHAT?
Late 2017 I was hired by PSG BBDO as a design director to run the account of HERE Tech, an American company which the main business is mapping and location data, collecting real-time information of the world in three-dimensions.
The task was to manage the design of the brand on a global scale, which later grew to a full rebrand of all digital assets and communication channels.
BEST MOMENT.
To work with the client, strategic and creative teams all in one place to define the concept and design of products from scratch. I work not only as a designer but also as a strategic partner seen the projects from a client perspective.
BIGGEST CHALLENGE.
Administrate multiple workstreams across 4 different time zones.
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Senior DesignerBECC agency
- Munich, GermanyFull Time
WHAT?
BECC is the official brand development partner for the BMW group, including all sub-brands such as MINI, Rolls Royce, Motorrad, M and BMW Bank. I joined the innovation team, working for special projects for trade fairs, installations, and digital branding, during this time I worked close to strategy and architecture team on projects for Paris, Frankfurt and Detroit motor show.
Some of the projects I worked on can be seen at BMW Welt and BMW Museum in Munich.
BEST MOMENT.
To join the innovation team for BMW, explore the development of in-vehicle digital interfaces, and work at the “lab projects” to redesign the BMW mother brand.
BIGGEST CHALLENGE.
First time working for a truly global brand and understanding branding at a very large scale.
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Skills
- Interaction Design
- Digital Design
- UI Design
- Leadership
- Strategic Branding
- Graphic Design
- Team Coaching
- Management
- After Efects
- Adobe Creative Suite
Education
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Master of ArtsUNESP Arts, Architecture and Communications School
- Bauru, State of São Paulo, Brazil
WHAT?
During my bachelor years, I was also attending as an audit student at the federal design university UNESP, where I came across radically new ideas about what design is all about.
I wrote my thesis on the perception of reality through the perspective of the biology by Humberto Maturana, the devir (Becoming) of Gilles Deleuze and the concept of child play on Emanuel Pimenta. The biggest question I wanted to answer was: “How one can change the reality of things without changing its materiality, just like kids playing do. Also, how can a
new design methodology be created alongside these ideas.”
BEST MOMENT.
When I got my admission approved, I was really excited to work with my professor advisor, someone with a brilliant mind and ability to inspire and instigate ideas never thought possible.
BIGGEST CHALLENGE.
To think scientifically and learn how to structure ideas in a clear and interesting way is not easy, but probably is the most precious thing that the academy ever gave me.
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Bachelor of Arts (BA) UNIP
- Bauru, State of São Paulo, Brazil
WHAT?
My first graduation is in advertising, but shortly after I started my course it was clear to me that design has a deeper appeal and meaning in my life. Nevertheless, to learn how to write, direct, conceptualize and to think in a broader perspective gave me a better understanding of the creative business as a whole.
BEST MOMENT.
Writing classes, I still carry every day the concepts that I learned.
BIGGEST CHALLENGE.
During the day I was attending to the design university as an audit student and by
night studying advertise, it was pretty intense but worth every second.