Fred Corazza
Available

Fred Corazza

Creative | Art DirectorLondon, United Kingdom
+ Info

6

Connections
Miles Hirsh
Mercedes Lucena
Pietro Soldi
Fred Corazza
Available

Fred Corazza

Creative | Art DirectorLondon, United Kingdom
About me
I am an Art Director with nearly 10 years’ experience working in the Australian and Brazilian markets, now living in London, UK. My passion for advertising and craft drives me to pursue the best combination of ideas and visual execution, always pushing to elevate the quality of my client’s work to the next level. With extensive experience working for a large variety of clients, from automotive (Jeep, Fiat, Dodge, and Volkswagen cars and trucks), food and beverage (Coca-Cola Company, Pepsi, McDonald’s, and KFC) as well as governmental (Brazil and NSW) amongst others. I have also had success working on a number of pitches for Transport NSW, Gambling Help NSW, Telhanorte (a Brazilian hardware store account worth more than 40 million Brazilian Reais for Ogilvy São Paulo), Motorola G5, and Fiat Mobi. After a nearly 4-year stint in Australia, I've decided to look for a new adventure and I’ve moved to London, UK. I'm an EU passport holder and I'm available for full-time or freelance work, with no need to be sponsored.
Projects
  • KFC Weddings
    KFC WeddingsMany people have a special relationship with KFC. They’re places where they met their first crush, locations of first dates and more recently, a pitstop between the wedding ceremony and reception. This made us think. If people are already hitting KFC on their wedding day... then why shouldn’t we marry them as well?
  • Heineken - Driver's Fridge
    Heineken - Driver's FridgeTo launch its 0% alcohol beer in Singapore, Heineken faced an interesting challenge: convincing people from one of the strictest countries in the world that now they can have a beer before driving. So, we created the driver’s fridge. A beer fridge, built with the same technology of the modern car doors, that can only be opened by car keys. In other words, if you wanted to try the new Heineken 0.0 you had to be driving.
  • BandNews - Hidden Truth
    BandNews - Hidden TruthBrazil has an anonymous tip hotline to report domestic violence: #180. Still, 70% of the victims struggle to speak up. To create awareness about this issue, we created an interactive video using Youtube's own keyboard shortcuts.
+ Show more
Work history
    T
    T
    Art DirectorThe Works
     - Sydney, AustraliaFull Time
    O
    O
    Art DirectorOgilvy Australia
     - Sydney, AustraliaFull Time
+ Show more
Skills
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign
  • Apple Keynote
  • Integrated Campaign
  • Client Presentation
  • Design
  • Advertising
  • Concepting Ideas
Education
    E
    E
    Bachelor's Degree in Advertising and MarketingESPM - Escola Superior de Propaganda e Marketing
     - São Paulo, Brazil
    Bachelor's Degree - Advertising and Marketing
Awards
    C
    C
    KFC Weddings - Caples Awards 2020Caples Awards
    1 Silver PR 1 Silver Integrated 1 Bronze Traditional Media 1 Bronze Ambient/Guerilla/OOH
    A
    A
    KFC Weddings - Ad Stars Finalist 2020Ad Stars
    Finalist Integrated - KFC Weddings Finalist PR - KFC Weddings (1) Finalist PR - KFC Weddings (2)
+ Show more