Frederika Allerfeldt
Available

Frederika Allerfeldt

Content CreatorLondon, United Kingdom
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Frederika Allerfeldt
Available

Frederika Allerfeldt

Content CreatorLondon, United Kingdom
About me
Hi, I'm Frederika - I’m a freelance sustainability writer and full-time administration and email communications professional in the architecture sector. As the daughter of a Dartmoor sheep farmer, nature has always played an important role in my life. At university, I took my interest in the environment world even further and studied Human Geography between UCL and UC Berkeley for four years. I learned a lot about humans' impact on the world and our rocky relationship with nature, and this inspired much of my research and work throughout my time studying. Long since graduated, I now use my knowledge of sustainability and my experience as a writer to drive climate action. I think it's important to find our own tangible reasons to tackle climate change and, for me, my love for skiing has been a steadfast incentive to campaign for a sustainable future. I've spent the last two years volunteering for Protect Our Winters UK - a climate action charity focused on rallying action among outdoor sports communities. I've managed their newsletter, worked on the blog and most recently completed my Carbon Literacy Training through the charity. Combining my experience in the sustainability sector with my skills as a photographer, artist and writer, my mission in life is to produce great content that brings about positive social and environmental change.
Projects
  • Plug in Baby (2017)
    Plug in Baby (2017)Plug in Baby was a reflexive live video installation exhibited at UC Berkely's Worth Ryder Gallery in Spring 2017. Using a combination of videos projected on to white walls and reflected off mirrored wallpaper, and decorating the space with numerous cables, the installation explored the modern experience of constant online connection. As part of my role in this group project, I produced the audio materials using music production software, Ableton Live 9.
  • Pause (2017)
    Pause (2017)Pause (2017) emerged from my growing concern over the gap between Millennials and the natural world around them. Without a strong connection to our at-risk ecosystem we, as a generation capable of crucial change, may lack the motivation to act on its behalf. We are constantly immersed in the pressures of a fast paced society, work deadlines, and the distractions of hyper-connectivity. Using slow sweeping shots of the Californian landscape, contrasted against rapid snippets of everyday experienc
Work history
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    Freelance Sustainability WriterSelf Employed
    London, United KingdomFreelance
    My areas of interest include climate change and sustainable behaviour - particularly the impact of global heating on mountain ecosystems and climate action in the ski industry. Recent publications include: - How climate change is impacting our winter, and what the snow sports community can do about it - How to carbon offset your ski holiday
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    Content WriterProtect Our Winters UK
    London, United KingdomFreelance
    The purpose of POW UK is to mobilise outdoor communities in the fight against climate change. We feel the best way to achieve this is by empowering actors with the facts and steps needed to reduce carbon emissions. My responsibilities have included: - Planning and delivering a bi-monthly newsletter to approximately 2,000 subscribers and corporate partners such as Patagonia and Burton - Using MailChimp to independently design and write content connecting readers to the latest POW UK updates, events and climate action initiatives. Monitoring the platform's inbuilt analytics to report on engagement levels using click and open rate data - Devising topics designed to empower and inspire readers to take action on climate change for publication on the Protect Our Winters UK (POW UK) blog
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Skills
  • Blogging
  • Final Cut Pro
  • Adobe Lightroom
  • Email Marketing
  • Newsletter Content
  • Data Analysis
  • Photography
  • Copywriting
  • Blog Articles
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Indesign, Photoshop, IllustratorUniversity of The Arts London (UAL)
     - London, United Kingdom
    I completed a week-long intensive course teaching the fundamentals of softwares native to Adobe Creative Cloud.
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    U
    Education Abroad Reciprocal Exchange ProgramUC Berkeley
     - Berkeley, United States
    University of California Education Abroad Program As part of my undergraduate programme at University College London, I was accepted to complete one full academic year at UC Berkeley. Whilst abroad, I diversified my academic scope and technical skills through a range of classes, consistently maintaining A grades throughout. I simultaneously broadened my understanding of world politics, as detailed in a year-long academic blog awarded first class marks by University College London.
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