Hi, I'm Frederika.
By day, I work as a marketing specialist, social media manager and content creator. I’ve spent the last four years forging a career in the built environment, creating results-driven content and communications for leading architectural organisations and practices including BDP and the Royal Institute of British Architects.
By night, I resume my role as a sustainability writer, curating content that resonates with the snow sports community and inspires climate action. Drawing on my climate-centric geography degree, carbon literacy certification and ongoing industry research, I've created impactful email marketing campaigns and blog content for freelance clients and global climate action charity, Protect Our Winters.
Projects
- Plug in Baby (2017)Plug in Baby was a reflexive live video installation exhibited at UC Berkely's Worth Ryder Gallery in Spring 2017. Using a combination of videos projected on to white walls and reflected off mirrored wallpaper, and decorating the space with numerous cables, the installation explored the modern experience of constant online connection. As part of my role in this group project, I produced the audio materials using music production software, Ableton Live 9.
- Pause (2017)Pause (2017) emerged from my growing concern over the gap between Millennials and the natural world around them. Without a strong connection to our at-risk ecosystem we, as a generation capable of crucial change, may lack the motivation to act on its behalf. We are constantly immersed in the pressures of a fast paced society, work deadlines, and the distractions of hyper-connectivity. Using slow sweeping shots of the Californian landscape, contrasted against rapid snippets of everyday experienc
Work history
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Freelance Sustainability WriterSelf Employed
London, United KingdomFreelance
My areas of interest include climate change and sustainable behaviour - particularly the impact of global heating on mountain ecosystems and climate action in the ski industry. Recent publications include:
- How climate change is impacting our winter, and what the snow sports community can do about it
- How to carbon offset your ski holiday
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Content WriterProtect Our Winters UK
London, United KingdomFreelance
The purpose of POW UK is to mobilise outdoor communities in the fight against climate change. We feel the best way to achieve this is by empowering actors with the facts and steps needed to reduce carbon emissions. My responsibilities have included:
- Planning and delivering a bi-monthly newsletter to approximately 2,000 subscribers and corporate partners such as Patagonia and Burton
- Using MailChimp to independently design and write content connecting readers to the latest POW UK updates, events and climate action initiatives. Monitoring the platform's inbuilt analytics to report on engagement levels using click and open rate data
- Devising topics designed to empower and inspire readers to take action on climate change for publication on the Protect Our Winters UK (POW UK) blog
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Skills
- Blogging
- Final Cut Pro
- Adobe Lightroom
- Email Marketing
- Newsletter Content
- Data Analysis
- Photography
- Copywriting
- Blog Articles
Education
Indesign, Photoshop, IllustratorUniversity of The Arts London (UAL)
- London, United Kingdom
I completed a week-long intensive course teaching the fundamentals of softwares native to Adobe Creative Cloud.
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Education Abroad Reciprocal Exchange ProgramUC Berkeley
- Berkeley, United States
University of California Education Abroad Program
As part of my undergraduate programme at University College London, I was accepted to complete one full academic year at UC Berkeley. Whilst abroad, I diversified my academic scope and technical skills through a range of classes, consistently maintaining A grades throughout. I simultaneously broadened my understanding of world politics, as detailed in a year-long academic blog awarded first class marks by University College London.
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