I've got 10 years of experience from working as a project manager and a digital strategist. I've done work on both local and global brands. From my work as a lobbyist and a PR consultant I know how to create social and political change and how to manage the expectations of multiple stakeholders at once.
I have worked with global consumer brands such as Adidas, Coca-Cola Company, Nokia, 20st Century Fox and Absolut Company at some of the best agencies in sweden: Prime PR, Studio Total, and Pronto Communication. I'm fluent in English and I manage all the Scandinavian languages, Swedish is my first language. I am used to public speaking in both Swedish and English, I have a great commercial understanding and I am a strong negotiator.
During my stay at VICE (Copenhagen) I was hired to reshape the digital content strategy for our work with The Coca-Cola Company. I was overseeing the digital content production for Coca-Cola, Fanta, Sprite and Schweppes covering 30 markets in total (Russia, Eastern Europe, Central Europe and the Nordics). During the project I succeeded in increasing productivity by optimizing the production processes, increased the quality of production and reshaped the content strategy for the brands on these markets.
In my role I had to align both external and internal stakeholders, manage the clients expectations, while at the same time making sure that my in-house team and our network of influencers/creators enjoyed their work with the brands. I wrote the creative briefs and I was responsible for implementing the visual guidelines and TOV for copy.
To ensure that we were constantly staying one step ahead I was also in charge of aligning our digital strategy with up and coming social platforms, near future technology, participatory culture, popular software and next generation digital interactions platforms (VR/AR, chatbots, 360 storytelling, etc).
I believe that having these experiences is key to make an impact, not only in the online world but also offline as well.
Work history
V
V
Digital Strategist / Always-On Marketing SpecialistVirtue - The Creative Agency by VICE
- Copenhagen, DenmarkFull Time
Being TCCC's main digital agency for the CEE markets I've mainly been working with the digital content strategy for Coca-Cola, Fanta, Sprite and Schweppes in 32 markets during 2016-2017. I've been working with trends and insights, looking at how tech and social media trends overlap, to define the "near future" media landscape.
My day to day responsibility has been to utilise these insights and rework global campaigns, guidelines and client expectations into creative briefs, overseeing the creative work, production and delivery of said content.
- I've developed strategies for new content platforms and complementing campaigns in all digital channels for all brands and created trend reports for our strategic decks.
- Within the Big Social project, we coordinated hundreds of collaborations with freelance creators, filmmakers and influencers.
- I’ve facilitated the content production processes and the delivery of the content calendars to the local markets.
- In my position I was the only person in contact with all teams involved, from strategy to pitch, creative brief to production, post-production to delivery and content performance.
Focus areas: Strategy, Research, Influencer marketing, Earned/Paid media, Live streaming, IoT, VR/AR/MR, Process facilitation.
B
B
Digital StrategistBästa Biennalen
- Malmö, SwedenFull Time
Developing the digital content strategy for Bästa Biennalen 2017. In charge of trends and insight, setting up deadlines and managing the production of content calendars etc.
Bästa Biennalen is an art festival spanning the entire area of Skåne and it is backed-up by 50 art institutions and the municipalities.
+ Show more
Skills
- Strategy
- Brand Marketing
- Viral Marketing
- Digital Content
- B2C
- Social Content Strategy
- Creative Direction
- Project Management
- Creative Marketing
- Stakeholder Management
Education
H
H
DiplomaHyper Island
- Karlskrona, Sweden
Hyper Island is a digital creative business school with a consultancy side specializing in real-world industry training using digital technology. It was founded 1996 in Sweden and has presence through offices or campuses in Sweden (Headquarters), Brazil, UK, US, and Singapore.
Hyper Island was once referred to as “The Digital Harvard” and has been listed by CNN as one of the “most interesting schools around the world”.In 2015 Hyper Island was awarded “Stora Annonsörspriset” for its contribution in educating designers, creatives and strategist to the Swedish and International Communication Industry. In 2013 former Hyper Island CEO Johanna Frelin was named CEO of the Year in Sweden for small and medium enterprises.