Former Board Director, Brand Director, and Executive Creative Director at Hotel Chocolat; Executive Creative Director at Leagas Delaney; Executive Creative Director at IWG and Regus; Creative Director at Boden; Brand & Marketing Director at TP ICAP; and Head of Digital Creative at Marks & Spencer.
With over 20 years of senior leadership experience, I have led multi-disciplinary and global teams within nimble start-ups and scale-ups, as well as large, established, and fast-growing B2C and B2B businesses, spanning fashion, beauty and luxury, to professional and financial services. Leveraging extensive digital knowledge and my constant curiosity for what’s next, I add strategic, creative, and commercial value to brands – both agency and client-side.
Previous roles have included full responsibility and commercial accountability for creative direction, brand strategy, marketing, digital, PR, and social media. In addition to the delivery of global 360 campaigns, I have also led digital transformation programs, successful client pitches, and agency RFPs.
Available for free-lance, contract, and permanent opportunities.
www.fredrikahlin.com
PREVIOUS CLIENTS AND EMPLOYERS INCLUDE:
IN-HOUSE:
Hotel Chocolat, M&S, Boden, Not on the High Street, The Gelbottle Inc, TP ICAP, IWG & Regus
AGENCIES:
Leagas Delaney, BETC, AMV BBDO, HWA, Ogilvy, Brave Bison
CONSUMER BRANDS:
LUXURY: PATEK PHILIPPE, Hotel Chocolat, Charbonel et Walker, David Morris, Pictet Bank Suisse, iitala, Salviati, Connect Jets, Walpole, FASHION: VOGUE, Boden, Ghost, Levi's Jeans, Diesel Jeans, ECCO, Moss Bros, Fenwick, BEAUTY: AVON, RIMMEL, FACE Stockholm, Goldwell, The Gelbottle Inc, Philosophy, ALCOHOL: Grey Goose, Chivas Brothers, Penfolds, MARTINI, Bombay Sapphire, Dewar's LIFESTYLE: Marks & Spencer, John Lewis, Love Cocoa, TCC, Evian Water, Busy B
B2B BRANDS:
IWG, Regus, SPACES, MAREX Solutions, Deutsche Bank, Nobel Foundation, TP ICAP, COEX, Pictet Bank Suisse
MAGAZINES:
British VOGUE, German VOGUE, Russian VOGUE, M&S Style & Living, Wallpaper*
Projects
- Reflections #003 Hotel Chocolat – Perfume Counters, Airport Lounges and Studio 54“When I think of Hotel Chocolat I think of attraction, a place to be seduced. My creative vision lies somewhere between the tranquillity of luxurious perfume counters, stylish airport lounges, the allure of a timeless beauty like Catherine Deneuve and the wildest and sexiest night at Studio 54…” – Fredrik Ahlin in Design Week
Work history
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Creative DirectorThe GelBottle Inc · Contract
- London, United KingdomFull Time
Global responsibility for creative direction, and the creative teams, across TGB and PEACCI.
• Created and delivered a new brand strategy and subsequent brand refresh
• Successful launches of multiple global campaigns.
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Brand & Marketing Director (Interim)TP ICAP
- London, United KingdomFull Time
Global responsibility for the Brand, Marketing and Creative functions across 26 countries.
Key achievements:
• Creative Direction and digital product delivery of the new global website
• Migrated a portfolio of 30 company specific sites to one master site
• Multiple successful re-branding projects, product launches and global marketing campaigns.
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Skills
- Creative Direction
- Brand Building
- Fashion
- Luxury Branding
- Digital
- Customer Experience
- Art Direction
- Creative Stragegy
- Brand Strategy
- Beauty