Fredrik Ahlin
Available

Fredrik Ahlin

Executive Creative Director / Brand and Marketing Director || x Board Director & ECD Hotel Chocolat || Luxury, Beauty, Fashion & Lifestyle || Professional & Financial Services || E-commerce & DigitalLondon, United Kingdom
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Fredrik Ahlin
Available

Fredrik Ahlin

Executive Creative Director / Brand and Marketing Director || x Board Director & ECD Hotel Chocolat || Luxury, Beauty, Fashion & Lifestyle || Professional & Financial Services || E-commerce & DigitalLondon, United Kingdom
About me
Former Board Director, Brand Director, and Executive Creative Director at Hotel Chocolat; Executive Creative Director at Leagas Delaney; Executive Creative Director at IWG and Regus; Creative Director at Boden; Brand & Marketing Director at TP ICAP; and Head of Digital Creative at Marks & Spencer. With over 20 years of senior leadership experience, I have led multi-disciplinary and global teams within nimble start-ups and scale-ups, as well as large, established, and fast-growing B2C and B2B businesses, spanning fashion, beauty and luxury, to professional and financial services. Leveraging extensive digital knowledge and my constant curiosity for what’s next, I add strategic, creative, and commercial value to brands – both agency and client-side. Previous roles have included full responsibility and commercial accountability for creative direction, brand strategy, marketing, digital, PR, and social media. In addition to the delivery of global 360 campaigns, I have also led digital transformation programs, successful client pitches, and agency RFPs. Available for free-lance, contract, and permanent opportunities. www.fredrikahlin.com PREVIOUS CLIENTS AND EMPLOYERS INCLUDE: IN-HOUSE: Hotel Chocolat, M&S, Boden, Not on the High Street, The Gelbottle Inc, TP ICAP, IWG & Regus AGENCIES: Leagas Delaney, BETC, AMV BBDO, HWA, Ogilvy, Brave Bison CONSUMER BRANDS: LUXURY: PATEK PHILIPPE, Hotel Chocolat, Charbonel et Walker, David Morris, Pictet Bank Suisse, iitala, Salviati, Connect Jets, Walpole, FASHION: VOGUE, Boden, Ghost, Levi's Jeans, Diesel Jeans, ECCO, Moss Bros, Fenwick, BEAUTY: AVON, RIMMEL, FACE Stockholm, Goldwell, The Gelbottle Inc, Philosophy, ALCOHOL: Grey Goose, Chivas Brothers, Penfolds, MARTINI, Bombay Sapphire, Dewar's LIFESTYLE: Marks & Spencer, John Lewis, Love Cocoa, TCC, Evian Water, Busy B B2B BRANDS: IWG, Regus, SPACES, MAREX Solutions, Deutsche Bank, Nobel Foundation, TP ICAP, COEX, Pictet Bank Suisse MAGAZINES: British VOGUE, German VOGUE, Russian VOGUE, M&S Style & Living, Wallpaper*
Projects
  • Reflections #003 Hotel Chocolat – Perfume Counters, Airport Lounges and Studio 54
    Reflections #003 Hotel Chocolat – Perfume Counters, Airport Lounges and Studio 54“When I think of Hotel Chocolat I think of attraction, a place to be seduced. My creative vision lies somewhere between the tranquillity of luxurious perfume counters, stylish airport lounges, the allure of a timeless beauty like Catherine Deneuve and the wildest and sexiest night at Studio 54…” – Fredrik Ahlin in Design Week
Work history
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    Creative DirectorThe GelBottle Inc · Contract
     - London, United KingdomFull Time
    Global responsibility for creative direction, and the creative teams, across TGB and PEACCI. • Created and delivered a new brand strategy and subsequent brand refresh • Successful launches of multiple global campaigns.
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    Brand & Marketing Director (Interim)TP ICAP
     - London, United KingdomFull Time
    Global responsibility for the Brand, Marketing and Creative functions across 26 countries. Key achievements: • Creative Direction and digital product delivery of the new global website • Migrated a portfolio of 30 company specific sites to one master site • Multiple successful re-branding projects, product launches and global marketing campaigns.
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Skills
  • Creative Direction
  • Brand Building
  • Fashion
  • Luxury Branding
  • Digital
  • Customer Experience
  • Art Direction
  • Creative Stragegy
  • Brand Strategy
  • Beauty