Freija Edlund
Available

Freija Edlund

Art DirectorNew York, United States
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Freija Edlund
Available

Freija Edlund

Art DirectorNew York, United States
About me
I love to make work that changes the way people think, in a way that you can't unsee or unthink. ㋡ I'm tapped into the pulse of future technology and design trends. By applying this thinking to my work I'm always looking to expand the possibilities of immersive storytelling and experiences. I'm a team of one, able to ideate creative concepts, illustrate my ideas and be hands-on as I help drive projects to completion. My work has won awards including D&AD, Clios, Webby Awards, and Addys. I've got experience at some of the best advertising agencies in the country including Vice Virtue, VMLY&R, Giant Spoon, MullenLowe, and Grey.
Projects
  • Coca-Cola Dreamworld®
    Coca-Cola Dreamworld®Coca-Cola® Dreamworld, the Coke that subverts reality as you know it and lets you taste a dream. From deep digital experiences like an augmented reality wardrobe from DRESSX, to immersive music experiences with Tomorrowland through every can and bottle, every aspect is a celebration of the imagination and inner world of Gen Z.
  • Snyders of Hanover
    Snyders of HanoverOktoberfest’s canceled, so we put everything you need to celebrate into one can; beer and pretzel.
  • The Neon Girl
    The Neon GirlI love to seek to shoot and portray creative souls who kick ass. Meet NEONGIRL Josefin Eklund - fascinated by bright colors and soft shapes, she creates a subaqueous world through her neon artworks and installations. Thanks for letting me dive in and capture your bright vibrant world, pure light therapy for my soul. Blessed be the Neon �����⚡️�
  • Dive Madhouse
    Dive MadhouseDIVE Madhouse is a Paris-born, Sweden-based contemporary abstract artist. With his very colorful original works, spanning over the abstract spectra from dreamy in form to playful in figure - he has over the past couple of years attracted an increasingly international audience with exhibitions in e.g. New York, London, Venice, and China. DIVE is the pseudonym, under which the founder, Fredrik Sologub lets his very raw, naked, and intense expression pass in color, on canvas. Using tools such as ra
  • The Corner Store
    The Corner StoreI set out to get to know the local corner store owners in San Francisco - whose future doesn't look that bright. The corner store is a melting pot and a meeting spot for life to unfold just as it may have back in their home countries in small villages. It is a stable and constant place that they can return to again and again amidst the chaos of their lives in a city like San Francisco. What are their dreams if they have them and what keeps them coming back to the corner store? My personal corner
  • Venice Kids
    Venice KidsIt isn’t about being the coolest cat, but about creativity, music, and getting a good laugh.
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Work history
    VICE logo
    VICE logo
    Art DirectorVICE
     - New York, United StatesFull Time
    Coca-Cola
    VMLY&R logo
    VMLY&R logo
    Art DirectorVMLY&R
     - New York, United StatesFull Time
    DELL XPS
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Education
    A
    A
    Bachelor of Fine Arts (BFA)Academy of Art University
     - San Francisco, United States
    Art Direction for Advertising and Film
    B
    B
    Bergh's bachelorBerghs School of Communcations
     - Stockholm, Sweden
    Communication Strategy
Awards
    Clio Awards logo
    Clio Awards logo
    Clio SportsClio Awards
    Clio Awards logo
    Clio Awards logo
    Clio HealthClio Awards
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